Recent Stories
The fast and the curious: Highlights from Monterey Car Week

From Acura to Bugatti, from bespoke to concept, the show was not short of eye candy. Here's a roundup of what showed up on the stands.
Lexus, Hendrick Automotive top new study of online reputation

Dealerships listening to consumers voicing their opinions online is critical to having a positive reputation, a new report says.
Crosstrek ad feels ‘kind of familiar'

Subaru of America's latest commercial aims to promote product longevity with its subcompact crossover.
With '19 Outback selling well, Subaru taking time with '20 model

Subaru's production switch to the redesigned 2020 Outback crossover comes at a time when the outgoing model is still carrying the brand's volume. So why hurry to ramp up the new one?
Bugatti looks back to 1990s with Centodieci

Bugatti is turning to its history -- this time the 1990s -- for design inspiration with plans to build just 10 copies of the Centodieci, the latest model to roll out of VW Group's most exclusive brand.
McLaren to expand lineup with 2-seat roadster

McLaren Automotive is going with an open-air design with its next Ultimate Series model. And with carbon fiber construction, McLaren says the roadster, due in 2020, will be the lightest car it has ever produced.
McLaren races to the movies

Fast & Furious Presents: Hobbs & Shaw, a spinoff of the wildly popular Fast & Furious franchise, stars the 720S supercar, alongside Dwayne Johnson, Jason Statham and Idris Elba.
2020 Subaru Outback: Something for everyone. You, too, 'speed demons'

Subaru is offering the redesigned 2020 Outback with two engine options.
Electric wave sparks new 'cool' vehicles

Safety, performance and electrification retrofits and add-ons are driving new innovation for SEMA companies.
Subaru retailers get some love in latest commercial

Subaru of America is emphasizing the community role of its retailers in a new marketing spot.
Battery decisions will influence vehicle looks

Electrification is not one size fits all, but one automotive industry veteran has identified five emerging trends when it comes to EVs and batteries.
How Subaru marketing took a chance on Love

Despite love being a staple of the company's U.S. marketing since 2008, it was no sure thing initially. In fact, it took some visual efforts to even get the love campaign off the ground.
Subaru markets an outdoors-resistant seat

Customers will have three seat surface options for the redesigned crossover, including water-repellent.
Two giants make it easier to open doors

The two chemical companies have put their r&d minds together to make car doors and windows easier to open.
Cork adds wood style without cutting trees

The Korean supplier uses the material as an eco-friendly alternative in interior styling.