For nearly 70 years from its founding, NADA had never published a book. But in 1984, the association's executive committee -- on a split vote -- gave the go-ahead to Betting on the Franchise: Car & Truck Retailing into the 1990's, written by Jake Kelderman and me.
New sources of information about consumers are giving auto retail managers better potential tools to sharpen their brands and win customer loyalty. At the same time, rapid changes in how consumers shop in physical and digital dealerships, and how vehicles are serviced and used add to the urgency.
Innovation drives the automotive industry. But what drives innovation? I get that question all the time in the Automotive News PACE Awards Program, now in its 22nd year, where independent judges study companies that commercialize innovative products and processes. How companies innovate is only the starting point. More important is understanding why they risk capital and resources.