E.J. Schultz

Vayner loses its social AOR duties for the Ford main brand, duties it took away from VMLY&R a little over a year ago

With more people shopping online, lenders such as Ford Credit must shift strategies.

Wahl, 60, became GM's global marketing chief in 2019. She has "elected to retire," GM said. Her departure is “going to be a void that’s going to be tough to fill,” one Cadillac dealer said.

Allyson Witherspoon reflects on her Nissan U.S. tenure as she prepares to take on a global marketing role for the automaker.

Fabio Costa joins Commonwealth/McCann from Toyota agency Saatchi & Saatchi as the IPG overhauls its leadership.

Will Ferrell invades “Bridgerton,” “Stranger Things,” “Squid Game” and other Netflix hits in the spot, which plugs GM's deal to put EVs in shows.

Stellantis returns to the Super Bowl after taking last year off.

The automaker forms Audi RED in partnership with digital experience design shop BIMM.

The economy and supply concerns weigh on automakers—and fewer are using the game to push electric vehicles. Ford CEO Jim Farley “If you ever see Ford Motor Co. doing a Super Bowl ad on our electric vehicles, sell the stock.”

The decision signals that the automotive category could be light in this year’s game.

The German luxury auto brand begins procurement-mandated review in North America for creative, media, social and CRM.

The General Motors brand goes for emotional appeal, rather than the hard sell, in spot that features a woman, her neighbors and a 1957 Chevy Bel Air Nomad.

 The automaker latches on to the film’s progressive themes in bid to boost green creds.

The agency, already the automaker’s lead U.S. agency, keeps growing the account as Ford streamlines global advertising.

A new ad plugs the brand’s first EV and includes members of Wakanda’s all-female Royal Guard.