E.J. Schultz

VW of America's marketing vice president discusses the automaker's creative pivot and how it is taking an ‘ebb and flow’ media approach amid supply shortages.

Audi of America has hired Ogilvy as its creative agency of record, ending an eight-month review. 

The brand pokes fun at van living influencers in new campaign that plugs high-end Pacifica features.

‘Ford for the Builders’ campaign will run during Kentucky Derby, plugs the automaker’s U.S. manufacturing base.

The basketball star plugs the GMC Hummer EV Edition 1 pickup in ad debuting during NBA All-Star Game and as EV marketing battles intensify.

How much did the ad stay true to the original HBO show opening? And other questions answered about Chevy’s Big Game pitch for its new Silverado EV.

Why so many auto brands are using the game to push EVs to the masses, from GM and BMW to Volvo's Polestar.

A teaser called “No Clichés” promises “no stunts, no surprises, no supermodels … no puppies, no monkeys, no babies,” or a range of other tactics long deployed by Super Bowl advertisers.

BMW's ad plugging EV shows what happens when the Greek god retires to Palm Springs. Eddy Grant’s song “Electric Avenue" also gets some buzz in the EV era.

Mike Myers plays Dr. Evil in a video teasing the ad that will plug General Motors' EVs.

Kia Motors this week released its 60-second Super Bowl ad that plugs its new EV, the EV6, by introducing Robo Dog—a plug-in puppy that chases the EV6 in search of a charge.

BMW will plug its EVs with help from the actor portraying the Greek god of lightning.

The last time the automaker was in the game it plugged its electric vehicles with Katie Couric and Bryant Gumbel.

Four automakers have confirmed ad buys, surpassing last year’s total.

The automaker will run a Super Bowl commercial for the third straight year.