E.J. Schultz

The last time the automaker was in the game it plugged its electric vehicles with Katie Couric and Bryant Gumbel.

Four automakers have confirmed ad buys, surpassing last year’s total.

The automaker will run a Super Bowl commercial for the third straight year.

Brie Larson will star in the spot, called ‘Thrill Ride.’

Longtime comms exec Wendy Orthman is elevated into the new job at the Nissan luxury brand.

See the first ads from Hyundai’s first-ever African American agency.

Honda touts its broad range of products, from all-terrain vehicles and motorcycles to sedans, in bid to separate itself from startups like Tesla.

Detroit-based Ignition Media Group will consult the automaker on North American brands Ram, Jeep, Dodge, Chrysler, Alfa Romeo and Fiat. 

Venables, Bell & Partners is the U.S. incumbent for Volkswagen's luxury auto brand.
 

The holding company beat Publicis Groupe for the luxury automaker’s combined media and creative business.

The spot includes historical and cultural references in which Toyota trucks took a starring role and marks the beginning of the largest U.S. launch campaign in the automaker’s history.

The campaign marks the first big national marketing push for [email protected] The service is now used by 460 of Nissan's 1,073 U.S. dealers.

Lucid Motors and traditional auto brands such as Ford and Volkswagen also seized the moment with ads plugging their new EVs during the show hosted by Tesla CEO Elon Musk.

Maryland-based Culture Brands will get a broad remit as the Korean automaker courts Black buyers in the U.S.

The automaker is trying to make up ground in the hot-selling U.S. compact crossover segment, where the Tucson ranks eighth.