E.J. Schultz [email protected] See All Staff Page Recent Stories VW reboots to more flexible U.S. advertising strategy VW of America's marketing vice president discusses the automaker's creative pivot and how it is taking an ‘ebb and flow’ media approach amid supply shortages. Audi of America hires new advertising agency Audi of America has hired Ogilvy as its creative agency of record, ending an eight-month review. Chrysler uses #VanLife as a foil to market its Pacifica The brand pokes fun at van living influencers in new campaign that plugs high-end Pacifica features. Ford takes a jab at Elon Musk in Kentucky Derby ad ‘Ford for the Builders’ campaign will run during Kentucky Derby, plugs the automaker’s U.S. manufacturing base. See LeBron James in electric Hummer ad — with a bunch of crabs The basketball star plugs the GMC Hummer EV Edition 1 pickup in ad debuting during NBA All-Star Game and as EV marketing battles intensify. Behind Chevy's 'Sopranos' Super Bowl commercial How much did the ad stay true to the original HBO show opening? And other questions answered about Chevy’s Big Game pitch for its new Silverado EV. Behind the Super Bowl EV ad blitz Why so many auto brands are using the game to push EVs to the masses, from GM and BMW to Volvo's Polestar. Volvo's EV startup Polestar is going to the Super Bowl with a 'no cliche' approach A teaser called “No Clichés” promises “no stunts, no surprises, no supermodels … no puppies, no monkeys, no babies,” or a range of other tactics long deployed by Super Bowl advertisers. Watch BMW's entire Super Bowl ad with Arnold Schwarzenegger as an aging Zeus BMW's ad plugging EV shows what happens when the Greek god retires to Palm Springs. Eddy Grant’s song “Electric Avenue" also gets some buzz in the EV era. GM to reprise 'Austin Powers' movies in Super Bowl ad Mike Myers plays Dr. Evil in a video teasing the ad that will plug General Motors' EVs. The Super Bowl has gone to the (robot) dogs with Kia plugging electric pooches Kia Motors this week released its 60-second Super Bowl ad that plugs its new EV, the EV6, by introducing Robo Dog—a plug-in puppy that chases the EV6 in search of a charge. BMW hires Arnold Schwarzenegger to play Zeus in Super Bowl ad BMW will plug its EVs with help from the actor portraying the Greek god of lightning. BMW returns to the Super Bowl for the first time since 2015 The last time the automaker was in the game it plugged its electric vehicles with Katie Couric and Bryant Gumbel. Kia is back in the Super Bowl after skipping the 2021 game Four automakers have confirmed ad buys, surpassing last year’s total. GM is coming back to the Super Bowl The automaker will run a Super Bowl commercial for the third straight year. Load More