E.J. Schultz [email protected] See All Staff Page Recent Stories Audi forms joint venture with digital agency — behind the deal The automaker forms Audi RED in partnership with digital experience design shop BIMM. Why Super Bowl auto ad spending is trending down The economy and supply concerns weigh on automakers—and fewer are using the game to push electric vehicles. Ford CEO Jim Farley “If you ever see Ford Motor Co. doing a Super Bowl ad on our electric vehicles, sell the stock.” Toyota sitting out Super Bowl for first time since 2017 The decision signals that the automotive category could be light in this year’s game. BMW puts media and creative into agency review The German luxury auto brand begins procurement-mandated review in North America for creative, media, social and CRM. Why Chevy features a 65-year-old car in its holiday ad The General Motors brand goes for emotional appeal, rather than the hard sell, in spot that features a woman, her neighbors and a 1957 Chevy Bel Air Nomad. See Mercedes’ 'Avatar' ad as hype begins for blockbuster movie sequel The automaker latches on to the film’s progressive themes in bid to boost green creds. Ford awards global ad business to Wieden+Kennedy The agency, already the automaker’s lead U.S. agency, keeps growing the account as Ford streamlines global advertising. Lexus returns as ‘Black Panther’ sponsor — this time to plug an EV A new ad plugs the brand’s first EV and includes members of Wakanda’s all-female Royal Guard. Nissan deploys its first NFT with Alabama QB Bryce Young in big football campaign Vehicles featured in Nissan’s latest campaign include the electric 2023 Nissan Ariya, the 2023 Nissan Z, the 2022 Nissan Frontier, the 2023 Nissan Pathfinder and the 2023 Nissan Altima. Cadillac replaces Mercedes as U.S. Open tennis sponsor — here's what it is planning Cadillac has inked a multiyear deal with the U.S. Tennis Association, with plans to use the New York City event to plug its EV ambitions, including its Lyriq EV model. How BMW used AI to turn a car design feature into a marketing campaign The German luxury brand celebrates the ‘Hofmeister Kink’ design element by uncovering more than 56,000 U.S. roads that share its angular shape. VW reboots to more flexible U.S. advertising strategy VW of America's marketing vice president discusses the automaker's creative pivot and how it is taking an ‘ebb and flow’ media approach amid supply shortages. Audi of America hires new advertising agency Audi of America has hired Ogilvy as its creative agency of record, ending an eight-month review. Chrysler uses #VanLife as a foil to market its Pacifica The brand pokes fun at van living influencers in new campaign that plugs high-end Pacifica features. Ford takes a jab at Elon Musk in Kentucky Derby ad ‘Ford for the Builders’ campaign will run during Kentucky Derby, plugs the automaker’s U.S. manufacturing base. Load More