E.J. Schultz [email protected] See All Staff Page Recent Stories Ford moves lead social media agency account Vayner loses its social AOR duties for the Ford main brand, duties it took away from VMLY&R a little over a year ago Ford Credit debuts first-ever consumer ad campaign as auto lending market undergoes rapid change With more people shopping online, lenders such as Ford Credit must shift strategies. GM global marketing chief Deborah Wahl is departing Wahl, 60, became GM's global marketing chief in 2019. She has "elected to retire," GM said. Her departure is “going to be a void that’s going to be tough to fill,” one Cadillac dealer said. Nissan’s outgoing U.S. marketing chief on why the brand still uses TikTok Allyson Witherspoon reflects on her Nissan U.S. tenure as she prepares to take on a global marketing role for the automaker. Chevrolet ad agency hires new chief creative officer Fabio Costa joins Commonwealth/McCann from Toyota agency Saatchi & Saatchi as the IPG overhauls its leadership. GM releases Netflix-themed Super Bowl ad starring Will Ferrell Will Ferrell invades “Bridgerton,” “Stranger Things,” “Squid Game” and other Netflix hits in the spot, which plugs GM's deal to put EVs in shows. Stellantis buys Super Bowl ads for Jeep and Ram Stellantis returns to the Super Bowl after taking last year off. Audi forms joint venture with digital agency — behind the deal The automaker forms Audi RED in partnership with digital experience design shop BIMM. Why Super Bowl auto ad spending is trending down The economy and supply concerns weigh on automakers—and fewer are using the game to push electric vehicles. Ford CEO Jim Farley “If you ever see Ford Motor Co. doing a Super Bowl ad on our electric vehicles, sell the stock.” Toyota sitting out Super Bowl for first time since 2017 The decision signals that the automotive category could be light in this year’s game. BMW puts media and creative into agency review The German luxury auto brand begins procurement-mandated review in North America for creative, media, social and CRM. Why Chevy features a 65-year-old car in its holiday ad The General Motors brand goes for emotional appeal, rather than the hard sell, in spot that features a woman, her neighbors and a 1957 Chevy Bel Air Nomad. See Mercedes’ 'Avatar' ad as hype begins for blockbuster movie sequel The automaker latches on to the film’s progressive themes in bid to boost green creds. Ford awards global ad business to Wieden+Kennedy The agency, already the automaker’s lead U.S. agency, keeps growing the account as Ford streamlines global advertising. Lexus returns as ‘Black Panther’ sponsor — this time to plug an EV A new ad plugs the brand’s first EV and includes members of Wakanda’s all-female Royal Guard. Load More