Recent Stories
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Bruce Willis reprises iconic role to plug DieHard batteries for Advance Auto Parts

A two-minute version of the Advance Auto Parts ad -- which debuted during Fox’s National Football League coverage -- was filmed like a Hollywood production, with plenty of references to the movies.

 
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Honda ads sideline Fred Savage for John Cena in move to toughen its image

Honda is also trying to differentiate itself by spotlighting its range of products. The new ad campaign includes shots of Honda motorcycles, dirtbikes, its Talon all-terrain vehicle and a Honda-branded generator -- products not all of its competitors offer.
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How Acura is marketing its newest sedan in an SUV world

Action-packed ads and a new design for the TLX are aimed at the ‘real sedan fans,’ says Acura Brand Officer Jon Ikeda.
Nissan calls an audible on football ad strategy

The automaker, which for years has relied on college football as a key marketing environment, is shifting a significant portion of its advertising efforts to the NFL in the latest sign of how the coronavirus is upending brand marketing calendars.
Honda suspends Facebook, Instagram ad spending as boycott grows

It is the first automaker to halt ad spending on Facebook and Instagram in response to pleas from civil rights groups, while calling out the social media giants for failing to prevent the spread of disinformation and hate speech.
With 'The Heist,' Porsche has fun in return to Super Bowl

Porsche emphasizes speed and its German heritage with the brand's first Super Bowl ad since 1997, a plug for the Taycan, its first electric vehicle.
GM shifting dollars to connected TV ads

Connected TV — which refers to platforms such as Hulu and Roku — is expected to lure more than $10 billion in advertising by 2021, according to an eMarketer forecast.
Jeep, liberated from Apple emoji, celebrates with new campaign

Jeep, which fiercely protects its trademarked name, is celebrating the demotion of an emoji that it says falsely represented the brand. 
Audi's Santa has midlife crisis, sheds pounds to fit into an RS 5
Santa Claus takes on a modern look in a new Audi ad that shows him shedding pounds when he endures a bit of a mid-life crisis after realizing that he can't fit into an RS 5 at his current weight.
Kia returns to the Super Bowl
Kia will extend its Super Bowl ad streak to 10 years. The ad will be handled by U.S. agency-of-record David & Goliath, but the automaker declined to confirm other details.
BMW X5, in marketing stunt, drives in the straightest line possible across U.S.
To promote its American-made X5 crossover, BMW filmed a road trip from the car's birthplace in its Spartanburg, S.C., plant directly to a stage at this week's L.A. auto show.
VW awards North American creative ad work to WPP
Advertising agency giant WPP has won Volkswagen's creative account in North America, following a seven-month global agency review.
Mercedes returns to roster of Super Bowl advertisers
Mercedes-Benz — whose name adorns the Atlanta stadium where Super Bowl LIII will be played — is returning to the game as an advertiser after sitting out the NFL's championship showdown in 2018.
VW parts ways with U.S. ad agency Deutsch amid global review
Interpublic's Deutsch has lost the Volkswagen creative account in the U.S. as the automaker nears the end of its global agency review, people familiar with the matter told Advertising Age.
Ford taps new ad agency for short-term campaign
Ford has tapped Wieden & Kennedy New York for a short-term marketing assignment that comes amid its massive global agency review, the automaker confirmed.