E.J. Schultz

The automaker forms Audi RED in partnership with digital experience design shop BIMM.

The economy and supply concerns weigh on automakers—and fewer are using the game to push electric vehicles. Ford CEO Jim Farley “If you ever see Ford Motor Co. doing a Super Bowl ad on our electric vehicles, sell the stock.”

The decision signals that the automotive category could be light in this year’s game.

The German luxury auto brand begins procurement-mandated review in North America for creative, media, social and CRM.

The General Motors brand goes for emotional appeal, rather than the hard sell, in spot that features a woman, her neighbors and a 1957 Chevy Bel Air Nomad.

 The automaker latches on to the film’s progressive themes in bid to boost green creds.

The agency, already the automaker’s lead U.S. agency, keeps growing the account as Ford streamlines global advertising.

A new ad plugs the brand’s first EV and includes members of Wakanda’s all-female Royal Guard.

Vehicles featured in Nissan’s latest campaign include the electric 2023 Nissan Ariya, the 2023 Nissan Z, the 2022 Nissan Frontier, the 2023 Nissan Pathfinder and the 2023 Nissan Altima.

Cadillac has inked a multiyear deal with the U.S. Tennis Association, with plans to use the New York City event to plug its EV ambitions, including its Lyriq EV model.

The German luxury brand celebrates the ‘Hofmeister Kink’ design element by uncovering more than 56,000 U.S. roads that share its angular shape.

VW of America's marketing vice president discusses the automaker's creative pivot and how it is taking an ‘ebb and flow’ media approach amid supply shortages.

Audi of America has hired Ogilvy as its creative agency of record, ending an eight-month review. 

The brand pokes fun at van living influencers in new campaign that plugs high-end Pacifica features.

‘Ford for the Builders’ campaign will run during Kentucky Derby, plugs the automaker’s U.S. manufacturing base.