E.J. Schultz

Hyundai buys into Amazon Prime Video’s “Thursday Night Football” while the automaker extends its deal with NBC’s “Sunday Night Football.”

How the automaker is trying to keep the 13-year-old campaign fresh under its new CMO.

Mazda remains with ad giant WPP, but has wound down the holding company’s Mazda-dedicated Garage Team unit as the automaker hires more outside shops.

Marissa Hunter, who oversees North American marketing for Jeep, Ram, Chrysler and Dodge, joins the Marketer’s Brief podcast.

De Greve replaces Deborah Wahl, who left earlier this year.

Ford has been enjoying big sales momentum after bringing the Bronco back from a 24-year hiatus.

Rush ends four-year stint with the luxury auto brand, which included time as chief communications officer.

The longtime automotive marketer discusses her General Motors tenure, her new appointment to the board of ad tech player ActionIQ, why she hasn’t gone to Cannes much—plus, what was her favorite campaign over her career?

Vayner loses its social AOR duties for the Ford main brand, duties it took away from VMLY&R a little over a year ago

With more people shopping online, lenders such as Ford Credit must shift strategies.

Wahl, 60, became GM's global marketing chief in 2019. She has "elected to retire," GM said. Her departure is “going to be a void that’s going to be tough to fill,” one Cadillac dealer said.

Allyson Witherspoon reflects on her Nissan U.S. tenure as she prepares to take on a global marketing role for the automaker.

Fabio Costa joins Commonwealth/McCann from Toyota agency Saatchi & Saatchi as the IPG overhauls its leadership.

Will Ferrell invades “Bridgerton,” “Stranger Things,” “Squid Game” and other Netflix hits in the spot, which plugs GM's deal to put EVs in shows.

Stellantis returns to the Super Bowl after taking last year off.