E.J. Schultz [email protected] See All Staff Page Recent Stories Hyundai’s NFL campaign leans into return-to-office trend, includes big Amazon ad buy Hyundai buys into Amazon Prime Video’s “Thursday Night Football” while the automaker extends its deal with NBC’s “Sunday Night Football.” Inside Nissan’s ‘Heisman House’ campaign with Zillow, college football star Caleb Williams and influencers How the automaker is trying to keep the 13-year-old campaign fresh under its new CMO. Mazda refines North American marketing approach Mazda remains with ad giant WPP, but has wound down the holding company’s Mazda-dedicated Garage Team unit as the automaker hires more outside shops. Stellantis marketing exec on Twitter and Threads strategies and its ‘free market’ agency approach Marissa Hunter, who oversees North American marketing for Jeep, Ram, Chrysler and Dodge, joins the Marketer’s Brief podcast. GM hires CVS executive Norm de Greve as marketing chief De Greve replaces Deborah Wahl, who left earlier this year. How Ford turned the Bronco into a lifestyle brand Ford has been enjoying big sales momentum after bringing the Bronco back from a 24-year hiatus. Audi of America CMO Tara Rush is leaving Rush ends four-year stint with the luxury auto brand, which included time as chief communications officer. Why Deborah Wahl left GM; what’s next for the former CMO The longtime automotive marketer discusses her General Motors tenure, her new appointment to the board of ad tech player ActionIQ, why she hasn’t gone to Cannes much—plus, what was her favorite campaign over her career? Ford moves lead social media agency account Vayner loses its social AOR duties for the Ford main brand, duties it took away from VMLY&R a little over a year ago Ford Credit debuts first-ever consumer ad campaign as auto lending market undergoes rapid change With more people shopping online, lenders such as Ford Credit must shift strategies. GM global marketing chief Deborah Wahl is departing Wahl, 60, became GM's global marketing chief in 2019. She has "elected to retire," GM said. Her departure is “going to be a void that’s going to be tough to fill,” one Cadillac dealer said. Nissan’s outgoing U.S. marketing chief on why the brand still uses TikTok Allyson Witherspoon reflects on her Nissan U.S. tenure as she prepares to take on a global marketing role for the automaker. Chevrolet ad agency hires new chief creative officer Fabio Costa joins Commonwealth/McCann from Toyota agency Saatchi & Saatchi as the IPG overhauls its leadership. GM releases Netflix-themed Super Bowl ad starring Will Ferrell Will Ferrell invades “Bridgerton,” “Stranger Things,” “Squid Game” and other Netflix hits in the spot, which plugs GM's deal to put EVs in shows. Stellantis buys Super Bowl ads for Jeep and Ram Stellantis returns to the Super Bowl after taking last year off. Load More