Maryland-based Culture Brands will get a broad remit as the Korean automaker courts Black buyers in the U.S.

The automaker is trying to make up ground in the hot-selling U.S. compact crossover segment, where the Tucson ranks eighth.

The automaker, which formed earlier this year with the merger of Fiat Chrysler and Peugeot, spent $4.2 billion on worldwide advertising last year.

H.E.R. will perform at the April 28 event hosted on Live Nation's Twitch channel as the automaker seeks to build buzz for the 2022 Civic.

The account shift is a loss for incumbent CPB. Publicis comes aboard as Infiniti tries to recover from a slump. U.S. sales plunged 32 percent for the brand in 2020.

Jeep had the ad back up on its YouTube channel Wednesday afternoon. It had drawn some 37 million views before it was pulled.

The November incident, which was reported days after the brand’s Super Bowl ad, is embarrassing but likely won’t cause long-term damage to the brand, experts say.

The so-called Tier 2 business includes regional spending. People familiar with the review say the goal is to consolidate the business into a smaller number of shops, AdAge reported.

The automaker will add some humor to its electric vehicle push.

Kia’s absence will seemingly guarantee that the auto category will produce fewer Super Bowl ads than in recent years. Only GM and Toyota have confirmed spots for the game this year so far.

Kia's deal with ABC includes an in-show integration that will spotlight the Sorento road trip using footage of national landmarks, produced in partnership with National Geographic.

Ford's new hire comes as the automaker puts a new emphasis on technology. Ford described Deering as “accomplished at using technology, data and analytics to anticipate customer needs and fulfill them with human-centered products and services.”

The automaker is bolstering its gaming marketing in search of first-time buyers.

A two-minute version of the Advance Auto Parts ad -- which debuted during Fox’s National Football League coverage -- was filmed like a Hollywood production, with plenty of references to the movies.

Honda is also trying to differentiate itself by spotlighting its range of products. The new ad campaign includes shots of Honda motorcycles, dirtbikes, its Talon all-terrain vehicle and a Honda-branded generator -- products not all of its competitors offer.