E.J. Schultz

Honda touts its broad range of products, from all-terrain vehicles and motorcycles to sedans, in bid to separate itself from startups like Tesla.

Detroit-based Ignition Media Group will consult the automaker on North American brands Ram, Jeep, Dodge, Chrysler, Alfa Romeo and Fiat. 

Venables, Bell & Partners is the U.S. incumbent for Volkswagen's luxury auto brand.
 

The holding company beat Publicis Groupe for the luxury automaker’s combined media and creative business.

The spot includes historical and cultural references in which Toyota trucks took a starring role and marks the beginning of the largest U.S. launch campaign in the automaker’s history.

The campaign marks the first big national marketing push for [email protected] The service is now used by 460 of Nissan's 1,073 U.S. dealers.

Lucid Motors and traditional auto brands such as Ford and Volkswagen also seized the moment with ads plugging their new EVs during the show hosted by Tesla CEO Elon Musk.

Maryland-based Culture Brands will get a broad remit as the Korean automaker courts Black buyers in the U.S.

The automaker is trying to make up ground in the hot-selling U.S. compact crossover segment, where the Tucson ranks eighth.

The automaker, which formed earlier this year with the merger of Fiat Chrysler and Peugeot, spent $4.2 billion on worldwide advertising last year.

H.E.R. will perform at the April 28 event hosted on Live Nation's Twitch channel as the automaker seeks to build buzz for the 2022 Civic.

The account shift is a loss for incumbent CPB. Publicis comes aboard as Infiniti tries to recover from a slump. U.S. sales plunged 32 percent for the brand in 2020.

Jeep had the ad back up on its YouTube channel Wednesday afternoon. It had drawn some 37 million views before it was pulled.

The November incident, which was reported days after the brand’s Super Bowl ad, is embarrassing but likely won’t cause long-term damage to the brand, experts say.

The so-called Tier 2 business includes regional spending. People familiar with the review say the goal is to consolidate the business into a smaller number of shops, AdAge reported.