Diana T. Kurylko Former BMW, Jaguar, Land Rover, Subaru Reporter (retired) [email protected] 908-273-6059 See All Staff Page Recent Stories How Subaru marketing found the 'Love' Before Subaru of America found "Love," the company endured nearly 40 years of advertising heartbreak. Subaru's 'Love' began with Chevy's Tim Mahoney It was Tim Mahoney — now Chevy's global marketing chief — who brought the love to Subaru in 2007. Subaru and the Bochs: Always in concert Boch Enterprises, Subaru's powerhouse distributor in New England, has been along for a great ride. The millennials are coming So you thought millennials didn't care about owning cars? Think again. They're the fastest-growing segment among vehicle buyers and are likely to represent about 40 percent of the U.S. new car market by 2020. BMW, M-B dealers want more crossovers The market shift to crossovers pinched dealers for traditional luxury rivals BMW and Mercedes-Benz last year, leading retailers to lobby for a better product mix this year. But worldwide demand for crossovers makes it unclear whether U.S. allocations will go up. Retailer: Volvo improves product mix in showrooms Volvo dealers had too many of the brand's older models and not enough of the redesigned XC90 crossover toward the end of last year, but the mix has improved, says the head of the Volvo Retail Advisory Board. Dealer: Sedan-crossover mix hurt BMW's sales BMW of North America straddled U.S. dealers with too many sedans not enough crossovers in a market that was clamoring for the utility vehicles, says Timothy Kraemer, head of the BMW National Dealer forum. Land Rover The Range Rover and Range Rover Sport, the most expensive Land Rover models, both get freshened this year. Aston Martin Aston Martin began its revival last year and will continue to add new models. BMW BMW of North America is pinning hopes for growth in 2017 on the redesigned 5-series sedan, a vehicle that it will use to showcase the brand's high technology. Jaguar The F-Pace crossover and XE sedan are expected to drive Jaguar's sales in 2017, a year when no major launches are expected. Rolls-Royce A replacement for the massive Phantom sedan is due next year. The question is whether there's still a market for a big, ultraluxury four-door. Mini Mini is launching two vehicles into the highly competitive compact segment -- the Clubman wagon and the Countryman crossover. Volvo Volvo's resurgence continues with new vehicles and this year's debut of the all-new XC40 compact crossover. Bentley A big test for the brand will come later this year, when the redesign of the more-than-decade-old Continental range begins. Load More
Diana T. Kurylko Former BMW, Jaguar, Land Rover, Subaru Reporter (retired) [email protected] 908-273-6059 See All Staff Page