Mazda, looking to inject new life into lagging sales of the Mazda6 and keep pace with strong redesigned rivals from Toyota and Honda, is updating uts midsize sedan, adding a high-end trim line, optional turbocharged engine and design updates throughout.
Hyundai Motor America and its dealers still are struggling to resolve differences over the spinoff of the Genesis retail network. Tensions flared at a dealer council conference in Dallas this month when frustrated attendees briefly walked out of a meeting with brand executives.
The marketing efforts underway at Toyota and Honda aren't just about the horse race or bragging rights. They're about keeping these titans of the midsize car segment — both of them just redesigned for the 2018 model year — relevant in a marketplace where crossovers are king.