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David Undercoffler

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Recent Stories
Lamborghini makes room for Urus production
Just a few steps from where Lamborghini hand-assembles six Aventadors and 12 Huracan supercars a day, the automaker has built a gleaming production center for the Urus.
For EV startups, China looms large
Legacy automakers and year-old startups alike see a gold rush in the Chinese EV market and the ripple effects it will have across the globe.
EV startups try to avoid auto giant footsteps
Fighting to create a segment of the automotive industry a decade ago was much different from taking on legacy automakers for a piece of that burgeoning market today.
Genesis aiming for 85 to 90 stores
Hyundai Motor America plans to tell dealers by year end which markets it has designated for stand-alone Genesis stores, said Brian Smith, who joined the automaker from Toyota in October.
Can Mazda6 keep up with Camry, Accord?
Mazda picked a tough time to try to make some headway against some bigger Japanese rivals in the struggling midsize sedan segment
L.A.'s hits, misses and puppies
Grab a bag of Cheetos and check out what our man David Undercoffler fancied at the Los Angeles Auto Show.
Land Rover won't slot new model above Range Rover as luxe SUVs boom
Despite robust demand for ultra-high-end SUVs spurring a raft of new models from Bentley, Mercedes, Lamborghini, Aston Martin and even Ferrari, Land Rover and Range Rover see a ceiling.
HONDA: Extra crossover capacity fuels record November
Sales at Honda Motor Co. rose 8.3 percent in November to 133,156 vehicles thanks to production shifts this year that allow for more crossover output at the Honda and Acura divisions.
HYUNDAI/KIA: Another weak month
Hyundai and Kia, behind weak fleet and sedan volume, continued to post sales declines in November that have dominated their 2017 performance virtually every month this year.
Mazda6 adds turbo, high-end trim to stand out in waning sedan market
Mazda, looking to inject new life into lagging sales of the Mazda6 and keep pace with strong redesigned rivals from Toyota and Honda, is updating uts midsize sedan, adding a high-end trim line, optional turbocharged engine and design updates throughout.
L.A. Auto Show preview
If October's Tokyo auto show lacked any meaningful production debuts that consumers could bank on, this week's Los Angeles auto show will help fill the void.
Genesis split remains an open wound
Hyundai Motor America and its dealers still are struggling to resolve differences over the spinoff of the Genesis retail network. Tensions flared at a dealer council conference in Dallas this month when frustrated attendees briefly walked out of a meeting with brand executives.
Hyundai fuel cell crossover spied
Spy photographers recently captured the Hyundai FCEV, revealing the crossover's styling cues are largely carried over from a concept that debuted in August. The production FCEV will be formally introduced at CES in January.
Tesla: A distraction from desperation?
Few companies can propose to take on both Freightliner and Ferrari in one night. But the dollars-and-sense business of automaking remains a deep and daily challenge for Tesla.
Camry, Accord ready to rumble
The marketing efforts underway at Toyota and Honda aren't just about the horse race or bragging rights. They're about keeping these titans of the midsize car segment — both of them just redesigned for the 2018 model year — relevant in a marketplace where crossovers are king.
  • Load More
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