U.S. light-vehicle demand fell at Ford, Toyota, Honda, Hyundai, Subaru and Kia in February, matching forecasts for a weaker month, with fewer selling days and severe weather dampening sales, even as the industry slowly recovers from the pandemic. Volvo and Genesis volume rose.
Toyota Motor, Hyundai, Subaru, Kia and Mazda racked up higher U.S. sales in January behind strong crossover and SUV demand, signaling light trucks continue to fuel the market's recovery amid the pandemic. Ford and Honda volume slid on sharply lower car deliveries.
He took a scrappy home business that tracked customer satisfaction with new-vehicle quality and turned it into a giant global market research firm that today monitors everything from consumers' experience with new-car sales and service to hotels.
GM racked up its best fourth-quarter U.S. retail sales since 2007 while light trucks fueled Toyota, Subaru, Kia, VW brand and Mazda gains. Ford Motor, FCA, Honda and Nissan Group all posted lower volume in the final three months of 2020, amid signs consumer demand spiked across the industry in the closing days of December. The SAAR topped 16 million for the third month since bottoming out at 8.74 million in April.