The Detroit auto show this year drew 815,575 in total ticketed attendance, event organizers said late Sunday. That topped last year's 803,451, and continues the attendance upswing after a dip during the recession that saw the total number of visitors drop to 650,517 in 2009.
Ford's Quick Lane brand of dealership auto service centers will be sponsoring Detroit's new college football bowl game in December at Ford Field. Members of the Ford family also own the NLF's Detroit Lions, organizers of the bowl. Financial terms of the multiyear title sponsorship were not disclosed.