If you’ve ever worried your auto dealership might not be reaching all the generations of car buyers, you’re not alone. The fear of missing audiences (FOMA) is a common phenomenon in the world of marketing. FOMA often results from a total market approach, which doesn’t account for the ways different audiences consume content.
Make FOMA a laughable thing of the past and be confident you’re reaching all generations of car buyers, whenever and wherever they’re consuming content, by focusing on these three factors.