As digital advertising capabilities continue to grow, automotive advertisers are off to the races to optimize the right marketing strategies to connect with future buyers. Whether it’s through social, search, display, video or audio advertising, it’s important to meet and earn consumers trust where they are.
All advertisers can start with understanding the new landscape of buyers - the connected consumer.
To deep dive on connected consumers and how to reach them, Amazon Ads conducted a survey of US adults with Ipsos in July 2021. Connected consumers are defined as respondents in our survey who self-reported using a smart media device at least once per month inclusive of smart TVs, smart speakers, smart displays, and streaming devices. Amazon connected video consumers are a subset of connected consumers who responded that they watch Amazon’s ad-supported Streaming TV content at least once per month. This includes Freevee, Twitch, live sports on Prime Video, top-tier network and broadcast apps, and Amazon’s News app on Fire TV. Amazon connected audio consumers are a subset of connected consumers who reported using Alexa-enabled devices at least once per month.