Unreal: Build Automotive is the annual event that explores the latest developments in this field. Presented by Epic Games, this year's event had a digital twist due to the restrictions caused by the pandemic. Epic broadcasted part of the show from its London Innovation Lab with the same cutting-edge virtual production techniques that are being used to create—and instantly swap between—photorealistic backdrops for automotive events and commercials.
If you’ve not experienced this new tech before, it’s a fantastic opportunity to get to see it in action firsthand. Recordings of the presentations are now available.
During the event, attendees heard about some of the most exciting real-time projects taking place behind the scenes at top automakers. Volkswagen explained how it harnessed the power of virtual production to create the TV ad for the world premiere of its new electric SUV, the ID.4, and BMW talked about how real-time technology played a pivotal role in delivering its #NextGen show in 2020, when COVID-19 restrictions meant the company could no longer host an in-person event.