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Interview with Baxter Auto Group

Mickey Anderson, President & CEO

Sponsored Content From Kerrigan Advisors
This content was paid for by an advertiser and produced by the Automotive News Content Studio.
January 02, 2023 08:00 AM
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    Mickey Anderson is president and CEO of Baxter Auto Group, which owns and operates 19 dealerships representing 10 manufacturers, including Audi, Ford, Honda, Infiniti, Lexus, Mercedes-Benz, Sprinter, Subaru, Toyota, and Volkswagen in Nebraska, Kansas, and Colorado. The company employs more than 1,400 associates. Anderson is a leader in the Omaha community and the automotive industry, where he is the immediate past chair of the Greater Omaha Chamber, chair of the Lake Cunningham Development Trust, and a governor of the Aksarben Foundation. Anderson also is a director of McCarthy Capital Corp, an Omaha-based private-equity firm. In addition, Anderson serves on the Advisory Council for Student Athletes at his alma mater, the University of Notre Dame.

    What prompted you to sell your four Chrysler-Dodge-Jeep-Ram dealerships in Omaha and Lincoln, Nebraska, in 2022?

    Anderson: I believed the market was ideal for selling these franchises. We are focused on diversifying geographically and the sale of these stores in our home market will provide us capital to pursue opportunities in new markets.

    As a family-run business, what was the most challenging part of the sale?

    Anderson: These stores had been in our group for two generations. There was an emotional tie to the stores, the manufacturing partner and, of course, our employees. It was very important to work with a consultant who shared our sensitivities and worked to find us the best buyer.

    What surprised you about the sale process?

    Anderson: Even though I have been involved in several acquisitions, I was surprised by the amount of time it took to complete the sale of multiple stores. Keeping the project on schedule and keeping all parties working toward the closing date was a daily task. Kerrigan’s experience and engagement were essential to getting the deal closed.

    "Private groups can deliver a unique partnership, which provides great value for the OEMs."


    — Mickey Anderson

    What do you think will be the biggest challenges and opportunities for private, family-owned and-operated dealership groups over the next decade?

    Anderson: Private, family-owned dealership groups are entrepreneurial and can adjust to changing market conditions more quickly and effectively than larger competitors. This is a tremendous advantage in today’s market. Private groups can deliver a unique partnership, which provides great value for the OEMs.

    How are the risks of a near-term recession impacting how you manage your business and plan for future growth?

    Anderson: Rising interest rates and the risk of a near-term recession cause me to use great discretion in pursuing new opportunities. Markets and manufacturers need to be evaluated based on their ability to perform in a much more challenging economy, rather than on their profits during the recent COVID-impacted years.

    What do you think the auto retail business will look like in 10 years?

    Anderson: All the direct-to-consumer modalities that became prominent during the pandemic are popular with consumers and will leave our sales models forever changed. Customers and OEMs will continue to prefer simplified, digital sales processes and transparent pricing models. Dealers will need to embrace these new strategies to remain relevant in the future.

    Why did you choose Kerrigan Advisors?

    Anderson: As a sell-side advisor, Kerrigan Advisors was singularly focused on helping me achieve my goal of finding the right buyer for my dealerships. They are very familiar with dealership groups across the country and developed an impressive list of qualified buyers. They were attentive to every detail and helped me successfully navigate several unforeseen complications. The entire team was expert, thoughtful and completely trustworthy.


    Kerrigan Advisors is the nation’s premier sell-side advisor and thought partner for higher value dealerships and dealership groups. In addition to publishing The Blue Sky Report®, The Kerrigan Dealer Survey, and The Kerrigan Index ™, the firm leads the industry in the highest sale price per transaction of any firm. We attribute our firm’s success to our laser-focus on fulfilling each client’s personal and financial goals. In our view, dealerships are far too valuable to be advised any other way.

    If you would like to learn more about the firm, please contact Erin Kerrigan or Ryan Kerrigan at (775) 993-3600 or visit KerriganAdvisors.com.

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        • Ally: All Ears Podcast | Staying competitive with vehicle acquisition
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        • Capital One Auto: Auto dealers are here to stay. Here’s the next step in their evolution
        • Champ: The history of titling and the cost of human error
        • Cox: Automation and the future of automotive retail
        • Cox: Transformation toward eCommerce in automotive retailing
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        • Deloitte: ACCELERATING DIVERSITY, EQUITY AND INCLUSION
        • Easycare: Reinventing the service contract for EVs
        • Easycare: The importance of benchmarking your reinsurance performance
        • Effectv: Why “Customer Lifetime Value” Should Be the Auto Advertising Buzz Word for 2023
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        • Experian: Evolving identity beyond the “who” to enable the “how”
        • Experian: Three steps to adapting to constant change in automotive marketing
        • Haig Partners: Buy-Sell Q&A: Where the Automotive M&A Market is heading
        • Haig: Buy-Sell Q&A | Advisors add value to sales process
        • Haig: Buy-Sell Q&A | Navigating partial dealership sales
        • Haig: Buy-Sell Q&A: Future-proofing your dealership
        • Haig: Buy-Sell Q&A: What is the value of an M&A advisor?
        • JM&A Group, Easycare, Assurant: Unlocking new opportunities in F&I with digital retailing
        • Kerrigan Advisors: Interview with Baxter Auto Group
        • Kerrigan Advisors: Interview with Hitchcock Automotive
        • OEC: How to understand what customers are saying when they’re not saying it
        • PACE: Electrification Technology: Once the supply chain gets over the shock, EVs offer opportunities
        • Pace Program Navigating advanced driver-assistance systems
        • Phone Ninjas: 5 Reasons you need to use phone scripts for your dealership
        • REYNOLDS & REYNOLDS: Creating great retail customer experiences
        • REYNOLDS AND REYNOLDS: Are you ready for the FTC Safeguard Rule changes? Take this quiz to find out
        • Rey and Rey: Automation and the future of automotive retail
        • Siemens: The impact of vehicle electrification and connectivity on electrical system design
        • Spectrum Reach: Playing to win: How automotive dealers can capitalize on sports marketing
        • Swiss Re: Insurers and car manufacturers: how to unlock the potential of true collaboration
        • Text2Drive: Digital retailing meets the service department
        • Trimble: The future of autonomous vehicles speeds ahead
        • Truist: Capitalize on the changing structure of auto retailing
        • Truist: Prepare now for the next era of automotive retailing
        • Urban Science: Promoting dealer-consumer alignment across continued industry evolution
        • Walbridge: Video | Walbridge Chairman on how automotive companies are navigating the electrification boom
        • Western Digital: To Meet Consumer Demand, Automakers Must Double Down on Agile Development
        • Wipro: How to address safety and security for software-defined vehicles
        • Wipro: How today’s tech decisions drive tomorrow’s sales
        • Wipro: Software Helps Address the Affordability Challenge
        • Wipro: The Promise of Software-Defined Vehicles and the Cloud Car Ecosystem
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        • Notarize: What to expect for the future of auto sales
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        • Amazon Web Services: AI-powered supply chain decision-making
        • Epic Games: Five ways in-car designs will change in the next five years
        • Haig Partners: How are dealerships being valued today?
        • Haig Partners: Dealership consolidation trends
        • Haig Partners: Dealership valuation trends
        • Haig Partners: Dealership succession planning
        • Ally: Navigating the future of automotive retailing
        • Google: How a century-old brand is transforming the auto industry
        • Car Wars: Is a Rise in Service Leading to Poor Customer Satisfaction?
        • Solera | DealerSocket: Four real-time integrations that can save your dealership time
        • Solera | DealerSocket: Time for a new pre-owned pricing tactic
        • Kerrigan Advisors: Blue Sky Update Q4 2021
        • Qualcomm: Trading multi-year design cycles for on-demand features and experiences
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