News coverage continues to focus on the dramatic changes that have buffeted the automotive industry over the past few years. Inventory shortages, supply chain fragility and technology disruptions ranging from increasing electrification to the digitization of the retail experience are combining to substantially reshape consumer expectations.
In the face of these changes, one ongoing priority has become even more crucial for manufacturers (OEMs), dealers and other industry players: the need to establish solid, long term relationships with consumers that build trust. This generates increased brand loyalty to OEMs and dealers and delivers benefits to both the consumer and the business alike.
Establishing such relationships requires consistent delivery of all the hallmarks of superior customer service, from friendliness and respect to accessibility and transparency. Maintaining them requires accurate data. And that involves access to the kind of detailed identity intelligence provided by resources such as Experian Identity — an integrated suite of identity solutions, products and services that employs the company’s sophisticated information technology systems and vast accumulation of consumer data to enable businesses throughout the automotive industry (as well as businesses in a variety of other fields) to engage with consumers on a more perceptive, personalized basis.