The auto industry is on the verge of a transformation that will change the way we interact with cars. In the last year alone, we’ve seen a wave of automakers – from Ford to GM to VW and more – come to the market either with new EVs, announcements about EVs in the works, or commitments to begin switching exclusively to EV production. Some have even reintroduced major nameplates as EVs, a symbolically meaningful step that proves a deep commitment to the category’s future.
That said, for many consumers, the idea of switching from gas-powered cars, or even hybrids, to fully battery-powered, electric vehicles remains pretty unsettling. Consumers aren’t just being asked to buy something new, they’re being asked to come along for a wild ride as automakers and governments reimagine the very foundation of automobility! Suffice it to say, mainstream adoption of EVs isn’t just going to happen because OEMs roll flashy cars off the line. It’s going to take an ongoing dialogue, a conversation, in which consumers eventually convince each other to take this bold leap of faith.
But there’s one corner of the universe where that conversation is already taking flight...Twitter.
A recent study found that people surveyed on Twitter are 90% more likely than people not on Twitter to say they’ll own an EV within the next two years.1