Skip to main content
Sister Publication Links
  • Automotive News Canada
  • Automotive News Europe
  • Automotive News China
  • Automobilwoche
Subscribe
  • Subscribe
  • Account
  • login
  • NEWS
    • Dealers
    • Automakers & Suppliers
    • News by Brand
    • Cars & Concepts
    • Final Assembly
    • China
    • Shift
    • Mobility Report
    • DE&I At Work
    • Special Reports
    • Digital Edition Archive
    • This Week's Issue
    • Access F&I
    • Fixed Ops Journal
    • Marketing
    • Used Cars
    • Retail Technology
    • Sales
    • Best Practices
    • Dealership Buy/Sell
      • Done Deals
    • NADA
    • NADA Show
    • Automakers
    • Manufacturing
    • Suppliers
    • Regulations & Safety
    • Executives
    • Talk From The Top
    • Leading Women Network
    • Guide to Economic Development
    • PACE Awards
    • Management Briefing Seminars
    • World Congress
    • Aston Martin
    • BMW
      • Mini
      • Rolls-Royce
    • Daimler
      • Mercedes Benz
      • Smart
    • Ford
      • Lincoln
    • General Motors
      • Buick
      • Cadillac
      • Chevrolet
      • GMC
    • Honda
      • Acura
    • Hyundai
      • Genesis
      • Kia
    • Mazda
    • McLaren
    • Mitsubishi
    • Nissan
      • Infiniti
    • Stellantis
      • Alfa Romeo
      • Citroen
      • Chrysler
      • Dodge
      • Ferrari
      • Fiat
      • Jeep
      • Lancia
      • Maserati
      • Opel
      • Peugeot
      • Ram
      • Vauxhall
    • Renault
    • Subaru
    • Suzuki
    • Tata
      • Jaguar
      • Land Rover
    • Tesla
    • Toyota
      • Lexus
    • Volkswagen
      • Audi
      • Bentley
      • Bugatti
      • Lamborghini
      • Porsche
      • Seat
      • Skoda
    • Volvo
    • (Discontinued Brands)
    • Virtual reveals (Sponsored)
      • NISSAN: 2023 Z
      • MITSUBISHI: 2022 Outlander
      • NISSAN: 2022 Pathfinder and 2022 Frontier
      • GENESIS: 2021 GV80
      • KIA: 2021 K5
      • LEXUS: 2021 IS
      • NISSAN: 2021 Rogue
      • TOYOTA: 2021 Venza and 2021 Sienna
    • Auto Shows
    • Future Product Pipeline
    • Photo Galleries
    • Car Cutaways
    • Design
  • OPINION
    • Blogs
    • Cartoons
    • Keith Crain
    • Automotive Views with Jamie Butters
    • Columnists
    • China Commentary
    • Editorials
    • Letters to the Editor
    • Send us a Letter
  • DATA CENTER
    • Tables & Lists
    • Market Reports
    • Customer Incentives
    • Monthly Vehicle Payments
    • U.S. Vehicle Registrations
    • Loyalty
    • Vehicles in Operation
    • Research & Insights
    • Data Center Partners
  • VIDEO
    • AutoNews Now
    • First Shift
    • Special Video Reports
    • Weekend Drive
  • EVENTS & AWARDS
    • Events
    • Awards
    • Congress – Nashville
    • Congress – Washington, D.C.
    • Mobility Forum
    • Retail Forum: Dealer Discussions
    • Leadership Academy
    • Canada Congress
    • Europe Congress
    • Leading Women Conference
    • Fixed Ops Journal Forum
    • Shift Publicis
    • Shift Thrive
    • Retail Forum: NADA
    • 100 Leading Women
    • 40 Under 40 Retail
    • All-Stars
    • Best Dealerships To Work For
      • Register for the 2022 Best Dealership To Work For
    • Notable Champions of Diversity
    • Notable Military Veterans
    • PACE Program
    • Rising Stars
    • Europe Rising Stars
  • JOBS
  • Resource Center
  • +MORE
    • Advertise
    • Leading Women Network
    • Podcasts
    • Webinars
    • In the Driver's Seat
    • Publishing Partners
    • Classifieds
    • Companies on the Move
    • People on the Move
    • Newsletters
    • Contact Us
    • Media Kit
    • RSS Feeds
    • Shift: A Podcast About Mobility
    • Special Reports Podcasts
    • Daily Drive Podcasts
    • Download Apps and Podcasts
    • AAM
    • AutoAlert
    • CNA National
    • Polly
    • Truist
    • Acxiom: Acxiom VP on the intersection of analytics and car shoppers
    • Blue Yonder
    • CDK Global
    • Cox
    • Cox
    • Cox
    • DealerPolicy
    • Deloitte
    • Equifax
    • Equifax
    • Gentex
    • IHS Markit
    • MSX International
    • Micron
    • Qualcomm
    • Remember Group
    • Reputation.com
    • Ricardo: Dave Shemmans
    • Ricardo: Marques McCammon
    • Salty
    • T-Mobile
    • Cox: Transformation toward eCommerce in automotive retailing
    • Easycare: Reinventing the service contract for EVs
    • Easycare: The importance of benchmarking your reinsurance performance
    • Experian: Three steps to adapting to constant change in automotive marketing
    • Haig Partners: Buy-Sell Q&A: Where the Automotive M&A Market is heading
    • Haig: Buy-Sell Q&A: What is the value of an M&A advisor?
    • Siemens: The impact of vehicle electrification and connectivity on electrical system design
    • Text2Drive: Digital retailing meets the service department
    • Urban Science: Promoting dealer-consumer alignment across continued industry evolution
    • Western Digital: To Meet Consumer Demand, Automakers Must Double Down on Agile Development
    • Wipro: The Promise of Software-Defined Vehicles and the Cloud Car Ecosystem
    • Notarize: What to expect for the future of auto sales
    • Seagate: Unlocking value from connected-car data
    • Amazon Web Services: AI-powered supply chain decision-making
    • Epic Games: Five ways in-car designs will change in the next five years
    • Haig Partners: How are dealerships being valued today?
    • Haig Partners: Dealership consolidation trends
    • Haig Partners: Dealership valuation trends
    • Haig Partners: Dealership succession planning
    • Ally: Navigating the future of automotive retailing
    • Google: How a century-old brand is transforming the auto industry
    • Car Wars: Is a Rise in Service Leading to Poor Customer Satisfaction?
    • Solera | DealerSocket: Four real-time integrations that can save your dealership time
    • Solera | DealerSocket: Time for a new pre-owned pricing tactic
    • Kerrigan Advisors: Blue Sky Update Q4 2021
    • Qualcomm: Trading multi-year design cycles for on-demand features and experiences
    • Synchrony: 5 Ways to Help Motivate and Retain Employees
    • Twitter: EV adoption is happening...in an unexpected place
MENU
Breadcrumb
  1. Home
  2. Sponsored

EV adoption is happening...in an unexpected place

Sponsored Content From Twitter
This content was paid for by an advertiser and produced by the Automotive News Content Studio.
June 29, 2021 09:26 AM
Guy Schueller, Automotive Industry Director, Twitter
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    The auto industry is on the verge of a transformation that will change the way we interact with cars. In the last year alone, we’ve seen a wave of automakers – from Ford to GM to VW and more – come to the market either with new EVs, announcements about EVs in the works, or commitments to begin switching exclusively to EV production. Some have even reintroduced major nameplates as EVs, a symbolically meaningful step that proves a deep commitment to the category’s future.

    That said, for many consumers, the idea of switching from gas-powered cars, or even hybrids, to fully battery-powered, electric vehicles remains pretty unsettling. Consumers aren’t just being asked to buy something new, they’re being asked to come along for a wild ride as automakers and governments reimagine the very foundation of automobility! Suffice it to say, mainstream adoption of EVs isn’t just going to happen because OEMs roll flashy cars off the line. It’s going to take an ongoing dialogue, a conversation, in which consumers eventually convince each other to take this bold leap of faith.

    But there’s one corner of the universe where that conversation is already taking flight...Twitter.

    A recent study found that people surveyed on Twitter are 90% more likely than people not on Twitter to say they’ll own an EV within the next two years.1  And over the past year alone, this ardent group of EV evangelists has helped generate over 6M Tweets about EVs, comprising over a ⅓ of all auto-related conversations on the platform.

    We're quickly approaching the point where electric cars are just straight up better than gas ones. Feels like we're coming up on a tipping point.

    — JD Black (@jdblackiii) June 2, 2021

    And when it comes to new technology like EVs, this kind of energy in the conversation matters, and ends up driving consideration among mainstream audiences. According to our survey, in-market Twitter users who plan on purchasing a car in the next year report that seeing more Tweets about EVs in their feeds is making it easier for them to picture themselves in one. 2 And now, more than ever, people surveyed on Twitter are seeing more and more EV conversation in their feeds. In fact, almost ⅓ of people surveyed report that they’re seeing more EV conversation in their feeds this year than last year. 3

    gonna buy an EV car just so i never have to get an oil change again💀

    — 4NRProd (@4NRProd) May 4, 2021

    Interestingly, the same survey also indicated that while there is plenty of consumer interest on Twitter for EV adoption, there is lagging awareness of the brands that actually offer an electric vehicle. 4  That’s why relative newcomers to the category, such Ford, are leaning into Twitter’s group of enthusiasts – whether by revealing new EVs in real-time, virtual events on the platform, or by finding new ways to generate excitement and conversation.

    As Marla Skiko, US & Global Head of Media at Ford explains: “We’re thrilled to be making big moves in EV by electrifying our most iconic vehicles – from the Mustang Mach-E and F-150 Lighting to the E-Transit for our commercial customers.”

    We took our best, and made it electric. The all-electric F-150 Lightning has arrived. #F150Lightning #BuiltFordProud

    — Ford Motor Company (@Ford) May 18, 2021

    “Twitter is a great platform for us,” Skiko added, “because we can tell our EV story in real time; we’re committed to being ‘always on’ for our customers, delivering exceptional experiences while we work toward our goal of carbon neutrality by 2050.”
     

    The new Electric F-150 is 🔥🔥🔥🔥

    — Mir. Wartime Consigliere (@GoodGuyChilly) June 6, 2021

    So how can EV OEMs looking to generate excitement – and fuel adoption – of EV vehicles connect to this supercharged conversation on Twitter? Here are a few ways they can start:

    1. Don’t hesitate to jump in, even if you are just defining your commitment to the shift and don’t yet have a vehicle ready for the market. This is clearly a conversation you can already begin to shape, and where you can already drive impactful brand metrics.
    2. Invest in building awareness that your brand even produces an EV or has a commitment to the shift. As our research showed, there’s a sizable gap between interest in EVs and awareness of the brands that make them. That’s a huge opportunity to lay the groundwork for long term growth!
    3. This is really a time to stake out your brand’s voice in the conversation. People on Twitter have told us that they want the brands to be a part of the conversation around their mental barriers to adoption – from charging stations to cost and more – so be prepared to jump in and address those issues head on.

    Ultimately, adoption of EVs is going to take an ongoing conversation between OEMs and consumers. But Twitter’s audience is ready for the EV revolution; and in fact, on Twitter, it’s already happening.


       

      About

      Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports, politics and everyday interests, see every side of the story. Join the open conversation. Watch live streaming events. Available in more than 40 languages around the world, the service can be accessed via twitter.com, an array of mobile devices and SMS. For more information, please visit about.twitter.com, follow @Twitter, and download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.
       


      1Source: Twitter Insiders US, Electric Vehicles & Social Media, March 2021. Base: Twitter Users, n=587, Non-Twitter Users who use other social media, n=534

      2 Source: Twitter Insiders US, Electric Vehicles & Social Media, March 2021. Base: In-Market Twitter Users, n=144 Q8. How much do you agree or disagree with the following statements?

       3 Source: Twitter Insiders US, Electric Vehicles & Social Media, March 2021.Base: In-Market Twitter Users, n=144, Twitter Users, n=587, Non-Twitter Users who use other social media, n=534 Q10. And is that amount of Tweets you see about electric vehicles more, the same, or less now than compared to a year ago?

       4Source: Twitter Insiders US, Electric Vehicles & Social Media, March 2021. Base: Twitter Users, n=587, Non-Twitter Users who use other social media, n=534

       

       

       

      Letter
      to the
      Editor

      Send us a letter

      Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.

      Sign up for free newsletters
      EMAIL ADDRESS

      Please enter a valid email address.

      Please enter your email address.

      Please verify captcha.

      Please select at least one newsletter to subscribe.

      See more newsletter options at autonews.com/newsletters.

      You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

      Digital Edition
      Automotive News 5-16-22
      THIS WEEK'S EDITION
      See our archive
      Fixed Ops Journal
      Fixed Ops Journal 4-11-22
      Read the issue
      See our archive
      Get Free Newsletters

      Sign up and get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

      Subscribe Today

      Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

      Subscribe Now
      Connect With Us
      • Facebook
      • Instagram
      • LinkedIn
      • Twitter

      Our mission

      The Automotive News mission is to be the primary source of industry news, data and understanding for the industry's decision-makers interested in North America.

      Contact Us

      1155 Gratiot Avenue
      Detroit, Michigan
      48207-2997

      (877) 812-1584

      Email us

      Automotive News
      ISSN 0005-1551 (print)
      ISSN 1557-7686 (online)

      Fixed Ops Journal
      ISSN 2576-1064 (print)
      ISSN 2576-1072 (online)

      Resources
      • About us
      • Contact Us
      • Media Kit
      • Subscribe
      • Manage your account
      • Reprints
      • Ad Choices Ad Choices
      • Sitemap
      Legal
      • Terms and Conditions
      • Privacy Policy
      • Privacy Request
      Automotive News
      Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
      • NEWS
        • Dealers
          • Access F&I
          • Fixed Ops Journal
          • Marketing
          • Used Cars
          • Retail Technology
          • Sales
          • Best Practices
          • Dealership Buy/Sell
            • Done Deals
          • NADA
          • NADA Show
        • Automakers & Suppliers
          • Automakers
          • Manufacturing
          • Suppliers
          • Regulations & Safety
          • Executives
          • Talk From The Top
          • Leading Women Network
          • Guide to Economic Development
          • PACE Awards
          • Management Briefing Seminars
          • World Congress
        • News by Brand
          • Aston Martin
          • BMW
            • Mini
            • Rolls-Royce
          • Daimler
            • Mercedes Benz
            • Smart
          • Ford
            • Lincoln
          • General Motors
            • Buick
            • Cadillac
            • Chevrolet
            • GMC
          • Honda
            • Acura
          • Hyundai
            • Genesis
            • Kia
          • Mazda
          • McLaren
          • Mitsubishi
          • Nissan
            • Infiniti
          • Stellantis
            • Alfa Romeo
            • Citroen
            • Chrysler
            • Dodge
            • Ferrari
            • Fiat
            • Jeep
            • Lancia
            • Maserati
            • Opel
            • Peugeot
            • Ram
            • Vauxhall
          • Renault
          • Subaru
          • Suzuki
          • Tata
            • Jaguar
            • Land Rover
          • Tesla
          • Toyota
            • Lexus
          • Volkswagen
            • Audi
            • Bentley
            • Bugatti
            • Lamborghini
            • Porsche
            • Seat
            • Skoda
          • Volvo
          • (Discontinued Brands)
        • Cars & Concepts
          • Virtual reveals (Sponsored)
            • NISSAN: 2023 Z
            • MITSUBISHI: 2022 Outlander
            • NISSAN: 2022 Pathfinder and 2022 Frontier
            • GENESIS: 2021 GV80
            • KIA: 2021 K5
            • LEXUS: 2021 IS
            • NISSAN: 2021 Rogue
            • TOYOTA: 2021 Venza and 2021 Sienna
          • Auto Shows
          • Future Product Pipeline
          • Photo Galleries
          • Car Cutaways
          • Design
        • Final Assembly
        • China
        • Shift
        • Mobility Report
        • DE&I At Work
        • Special Reports
        • Digital Edition Archive
        • This Week's Issue
      • OPINION
        • Blogs
        • Cartoons
        • Keith Crain
        • Automotive Views with Jamie Butters
        • Columnists
        • China Commentary
        • Editorials
        • Letters to the Editor
        • Send us a Letter
      • DATA CENTER
        • Tables & Lists
        • Market Reports
        • Customer Incentives
        • Monthly Vehicle Payments
        • U.S. Vehicle Registrations
        • Loyalty
        • Vehicles in Operation
        • Research & Insights
        • Data Center Partners
      • VIDEO
        • AutoNews Now
        • First Shift
        • Special Video Reports
        • Weekend Drive
      • EVENTS & AWARDS
        • Events
          • Congress – Nashville
          • Congress – Washington, D.C.
          • Mobility Forum
          • Retail Forum: Dealer Discussions
          • Leadership Academy
          • Canada Congress
          • Europe Congress
          • Leading Women Conference
          • Fixed Ops Journal Forum
          • Shift Publicis
          • Shift Thrive
          • Retail Forum: NADA
        • Awards
          • 100 Leading Women
          • 40 Under 40 Retail
          • All-Stars
          • Best Dealerships To Work For
            • Register for the 2022 Best Dealership To Work For
          • Notable Champions of Diversity
          • Notable Military Veterans
          • PACE Program
          • Rising Stars
          • Europe Rising Stars
      • JOBS
      • Resource Center
      • +MORE
        • Advertise
        • Leading Women Network
        • Podcasts
          • Shift: A Podcast About Mobility
          • Special Reports Podcasts
          • Daily Drive Podcasts
          • Download Apps and Podcasts
        • Webinars
        • In the Driver's Seat
          • AAM
          • AutoAlert
          • CNA National
          • Polly
          • Truist
          • Acxiom: Acxiom VP on the intersection of analytics and car shoppers
          • Blue Yonder
          • CDK Global
          • Cox
          • Cox
          • Cox
          • DealerPolicy
          • Deloitte
          • Equifax
          • Equifax
          • Gentex
          • IHS Markit
          • MSX International
          • Micron
          • Qualcomm
          • Remember Group
          • Reputation.com
          • Ricardo: Dave Shemmans
          • Ricardo: Marques McCammon
          • Salty
          • T-Mobile
        • Publishing Partners
          • Cox: Transformation toward eCommerce in automotive retailing
          • Easycare: Reinventing the service contract for EVs
          • Easycare: The importance of benchmarking your reinsurance performance
          • Experian: Three steps to adapting to constant change in automotive marketing
          • Haig Partners: Buy-Sell Q&A: Where the Automotive M&A Market is heading
          • Haig: Buy-Sell Q&A: What is the value of an M&A advisor?
          • Siemens: The impact of vehicle electrification and connectivity on electrical system design
          • Text2Drive: Digital retailing meets the service department
          • Urban Science: Promoting dealer-consumer alignment across continued industry evolution
          • Western Digital: To Meet Consumer Demand, Automakers Must Double Down on Agile Development
          • Wipro: The Promise of Software-Defined Vehicles and the Cloud Car Ecosystem
          • Notarize: What to expect for the future of auto sales
          • Seagate: Unlocking value from connected-car data
          • Amazon Web Services: AI-powered supply chain decision-making
          • Epic Games: Five ways in-car designs will change in the next five years
          • Haig Partners: How are dealerships being valued today?
          • Haig Partners: Dealership consolidation trends
          • Haig Partners: Dealership valuation trends
          • Haig Partners: Dealership succession planning
          • Ally: Navigating the future of automotive retailing
          • Google: How a century-old brand is transforming the auto industry
          • Car Wars: Is a Rise in Service Leading to Poor Customer Satisfaction?
          • Solera | DealerSocket: Four real-time integrations that can save your dealership time
          • Solera | DealerSocket: Time for a new pre-owned pricing tactic
          • Kerrigan Advisors: Blue Sky Update Q4 2021
          • Qualcomm: Trading multi-year design cycles for on-demand features and experiences
          • Synchrony: 5 Ways to Help Motivate and Retain Employees
          • Twitter: EV adoption is happening...in an unexpected place
        • Classifieds
        • Companies on the Move
        • People on the Move
        • Newsletters
        • Contact Us
        • Media Kit
        • RSS Feeds