“Offer 100% of your products 100% of the time to 100% of your customers.” Commonly known in F&I offices as the 300% Rule, the old sales axiom certainly applies to closing rates for service advisors on recommended services. You simply can’t sell what you don’t present. This is where technology can help, especially when your advisors need to communicate service recommendations to a cash-strapped, credit card-maxed customer who has spent the last 18 months navigating the COVID-19 pandemic.
Like the emergence of digital retail tools on front-end departments, the pandemic towed service departments into the Digital Age behind customer conveniences like text-to-pay. However, users realized other opportunities to extend that contactless experience. Texting service customers links to multipoint inspections that connect approvals to digital payments offered service management teams a way to ensure 100% of service recommendations coming out of the bay are presented 100% of the time to 100% of their department’s customers.