The Capital One July 2022 Car Buying Outlook reveals intriguing perspectives about EVs – and offers dealers some useful takeaways.
Dealers and car buyers differ on key issues surrounding acceptance of electric vehicles (EVs), including affordability, the reasons why consumers are interested and how they learn about them. As such, it’s likely that dealers will have to realign some of their strategies to win over car buyers.
These are some of the primary takeaways from the second volume of the July 2022 Car Buying Outlook, a report recently published by Capital One. The goal of this report is to help dealers better understand car buyers’ attitudes, behaviors and preferences in many different categories, including their perceptions of EVs.