Many consumers are accustomed to using technology to purchase goods and services, big and small. Shopping for a vehicle is no exception. Buyers are eager to embrace digital tools designed to help them find the car of their dreams at the price point they can afford.
Because buying a car requires more research beforehand, the earliest you can reach a customer in the funnel, the easier it will be to guide them to a sale.
When tasked with building an online consumer-driven purchase process, you want to align with a partner that can help you develop an experience suited for all customers, no matter where they begin the process. To take advantage of all the solutions at your disposal and to keep up with consumer expectations, dealers, OEMs, FinTechs, and other vehicle industry players must select flexible solutions that can continue to grow as business models evolve. Choosing an active and adaptable integration partner like RouteOne helps you get going and stay ahead of the curve.