Car configurators have been a standard sales tool for automakers for some time now. Whether they’re customizing a new purchase in the dealership or testing out different looks online, customers expect to be able to explore different options before putting their money down.
Leading brands such as Pagani, Audi, BMW, McLaren, and Mercedes have turned this aspect of the sales process into an art form, harnessing powerful rendering techniques like ray tracing to create configurators that are ever more photorealistic and interactive.
So how are these interactive digital showrooms built? Well, Epic Games has just released a new sample project that enables anyone to find out for themselves.
The Automotive Configurator is a free real-time configurator sample, built in 3D creation tool Unreal Engine. The project shows off a completely interactive Audi A5 convertible model provided by Audi Business Innovation, set in an all-new immersive salt flat environment.