LOS ANGELES — Holoride, the company behind a groundbreaking extended reality (XR) in-vehicle media platform, is looking to drive the passenger entertainment experience in ways never imagined, with the wider adoption of 5G.
The German tech company — started in 2018 with backing from Audi — has developed an application that delivers unique immersive virtual reality experiences, using XR content and vehicle motions.
The cornerstone of Holoride's platform involves safely and securely syncing XR content, in real time, with vehicle data points such as physical feedback, acceleration and steering, traffic data and travel routes, all while reducing motion sickness.