As interest in alternative powertrains rises worldwide, U.S. consumers remain less likely than those in most other major markets to say they want an electric vehicle instead of a gasoline-powered one, according to a recent study.
About two-thirds of Americans planning to buy a vehicle said they would prefer one powered by gasoline or diesel, according to EY's Mobility Lens Consumer Index. Among consumers in the 13 major markets EY surveyed, only Australia (75 percent) has a higher proportion of consumers signaling a preference for internal combustion engines.
Globally, 50 percent of consumers said they would prefer an ICE vehicle, while 42 percent would rather have a battery-electric, hybrid, hydrogen-powered or plug-in vehicle, up 12 percentage points from the November 2020 edition of the study. In the U.S., 29 percent of respondents said they would prefer alternative powertrains.
The study was released in July and came as the Biden administration mulled new U.S. EV targets, which in August were set at 50 percent of all new-vehicle sales by 2030.
Environmental concerns were the most common reason consumers considered an EV both in the U.S. and globally, though Americans were less likely to say so. According to EY, 36 percent of U.S. respondents listed the environment as a motivation to consider an EV, compared with 49 percent of consumers in all 13 major markets.
"With millions of home workers spending more time in their local areas and discovering the pleasures of cleaner air and lower pollution levels, the pandemic has crystallized attitudes toward the environment," the EY report's authors wrote.