LED lighting offers a new way to communicate with passengers and pedestrians in and around vehicles.
The Osire Intelligent Platform is one of the latest innovations from Germany's Osram Opto Semiconductors, a global leader in automotive lighting technology. Osire offers customizable lighting experiences that can be used to promote safety and wellness for passengers and pedestrians.
"There is potential for a lot of opportunity with this device," Osram director Michael Godwin said.
In a demo for Shift, Osram showed how LED lighting can send messages to pedestrians or welcome passengers into the vehicle. In the demo, the LED lights were embedded in a door panel, which displays words or names. This technology could be used for transportation networks such as Uber or Lyft.