Change is in the air, including right here at Shift.
Over many years as a journalist, I’ve had some pretty great jobs — most recently working with Automotive News’ award-winning video team — but assuming the role as editor of Shift is one of the most exciting moves yet.
It’s been said that journalists write the first rough draft of history, and there is something especially rewarding about being at the forefront of change in the automotive and technology worlds.
Cue the time machine:
In the late 1990s, I was an editor in the business department of the Philadelphia Inquirer. I ran the Monday Business and automotive sections, and Tony, one of my fellow editors, was in charge of the weekly technology section.
I had put my reporting days behind me, but at one point, Tony was searching the newsroom for someone willing to cover tech. Long story short: He knew I was a hopeless science, science fiction and technology geek, and he lured me away from my editing job by creating a beat just for me. He called it “emerging technologies.”
When I asked what that meant, he said: “Just find out what’s cool out there and write about it.”
As you’ll see in this issue of Shift, sometimes cool technology comes at a price. And that price is the rise of big data.
In this issue, we explore how the terabytes of 1s and 0s generated by our increasingly connected cars have become a valuable commodity, and how big data is yielding big benefits for dealerships and auto lenders.
We also explore the thorny issues of privacy and data ownership.
It all comes down to risk vs. reward. And as you’ll see, there are many rewards to sharing information, ranging from insurance discounts to tracking the health of your car to getting at-home fuel delivery.
The data storm is here, but knowledge is the first step toward weathering it.