LOS ANGELES — Like all other automakers, Jaguar Land Rover faces the challenge of helping its dealerships hire enough service technicians amid an industrywide shortage. JLR is recruiting and training U.S. military veterans, a pool of often overlooked technical talent, to fill open positions.
"There are a lot of skills veterans learn in the military that are transferable to automotive technician careers," says Michael Morgan, manager of technical and body training programs for Jaguar Land Rover North America.
Launched in 2016, the Jaguar Land Rover Veteran Careers Program has placed more than 280 veterans from all military branches at the luxury automaker's 205 U.S. retail outlets. JLR has worked with the defense consulting firm Calibre Systems Inc., of Alexandria, Va., to create and operate the program.