Bowers Automotive, Qvale Auto Group, Sewell family join $30M financing for digital consumer offering

At least three auto dealership groups participated in a new $30 million venture financing for Get Spiffy Inc., a retail technology company for on-demand car care and maintenance.

The company bills its business as a private-label hardware and software-as-a-service offering for automobile dealers with digital servicing for consumers.

Bowers Automotive Group, Qvale Auto Group and the Sewell family are among the company's new strategic investors, according to the funding announcement.

Shell Ventures, Goodyear Ventures and Mann+Hummel also served in a similar capacity. Edison Partners led the Series C financing round, though existing investors including Tribeca Venture Partners, Bull City Venture Partners and IDEA Fund Partners also participated. The Presidio Group advised Spiffy on the round, according to the statement.

Spiffy CEO Scot Wingo said the company is scaling quickly because of its market target.

"We are meeting the quickly evolving preferences of convenience-oriented customers across our fleet and consumer verticals," Wingo said in a statement.

The company said it operates in more than 45 markets offering, in part, wash and detail, oil change, tires, brakes and other car care options. Each service is performed onsite at fleets, office parks and residences via its Spiffy Green system, the company said.

"After seeing what Spiffy is building from [its] consumer app to green mobile service delivery, we are thrilled to invest in its growth," Bruce Qvale, CEO of Qvale Auto Group, said in the statement.