"Taking care of [our] people in an industry where people maybe have been left out to dry and not cared for was really, really important to us. There's a lot of pain in the automotive industry ... it certainly is a difficult industry. We're working in a business where not everyone wakes up in the morning and is like, 'Hey, I would love to get a new alternator.' And sometimes that customer interaction can take a toll both on the front and back of house staff. Making sure that we're communicating well with them and lifting them up, bringing positivity to an area that can sometimes be so dark has been something that was very important to us." — Will Dunford, COO of SimplyTRUE Auto Group with repair shops in Colorado, Georgia and Texas, on the "Ratchet+Wrench Radio" podcast speaking about the group's work culture
Overheard: Supporting staff in the rough-and-tumble auto industry
Will Dunford, COO of SimplyTRUE Auto Group, said workplace culture is very important to the chain of repair shops and a daily focus.
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