Why dealership service customers are loyal, defect

A 2023 study by DriveSure examined dealership customer habits — what made them loyal to a service department and factors that led them to defect to an independent repair shop.

August 17, 2023 12:00 AM

DriveSure did a study this year to find out what factors influenced dealership customers to have vehicle repairs and maintenance performed there and what led others to defect to an independent repair facility. Here are some study highlights:

Loyalty and retention

Defection issues

Communication preferences

Letter

to the

Editor

Send us a letter

Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.

Recommended for You