DriveSure did a study this year to find out what factors influenced dealership customers to have vehicle repairs and maintenance performed there and what led others to defect to an independent repair facility. Here are some study highlights:
Why dealership service customers are loyal, defect
A 2023 study by DriveSure examined dealership customer habits — what made them loyal to a service department and factors that led them to defect to an independent repair shop.
Loyalty and retention
Defection issues
Communication preferences
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