There was a tie for the first time in the Women Driving Auto Retail video contest. Leslie Jefferson, an acquisition executive at Pohanka of Salisbury in Maryland, and Alicia Rivera, assistant service director at Trophy Nissan in Dallas, were named the winners at the NADA Show in Dallas last week.
The video contest, started in 2018, is part of the National Automobile Dealers Association's Women Driving Auto Retail initiative, which highlights women working in dealerships and encourages other women to pursue automotive careers. The contest celebrates women who work in all areas of the store.
The two women each received a $1,000 gift card and complimentary registration to the 2024 NADA Show in Las Vegas. The eight runners-up received $500 gift cards. Here are the videos from Jefferson, Rivera and the runners-up.