The acquisition will allow DealerBuilt customers to run all of their departments on one platform, including enterprise accounting, parts and service management, customer relationship management, business insights and now — fixed ops.
DealerBuilt CEO Max Longin said iService is a "perfect fit" for his company's ecosystem, and the purchase makes DealerBuilt an "obvious choice for dealers who are serious about leveraging their customer data."
"For too long, automotive solutions companies have fallen short on providing just that — solutions," Longin said. "Dealers have had to settle for products that didn't serve them, and worst of all, no one listened because the options were so limited."
iService provides fixed ops software that ranges from video multipoint inspection and scheduling to interactive quoting, business development centers and reconditioning tools. Founder Tandon Noplos, who will join DealerBuilt's executive team, said the addition of iService will help DealerBuilt customers find revenue opportunities on the service drive.
"There is a gap in the market for modern, proven dealer software, and DealerBuilt is uniquely positioned to meet the needs of dealers with a comprehensive integrated suite," Noplos said. "iService will be a big part of that, and it really feels like we're just getting started."