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Best Practices

How a dealer's tire program avoids potholes

Mastria Nissan, of Raynham, Mass., carefully manages its Tires for Life program so as to avoid hurting its bottom line while raising its service retention rate.

Best Practices Digital Edition Best Practices Supplement
Our Best Practices and Next Practices supplements explore success stories of auto dealers around the country who have implemented best practices within their dealerships.

Store trades charity for a little help

Longo Toyota in California offers community and school groups the chance to raise money by working in its service department for a day.

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From 'moonshot' to marketing plan

Healey Lincoln is letting five local influencers drive each of Lincoln's five nameplates for a month, on condition they document their drives on social media.

Dealership promotes college savings

Customers rack up points for joining the program and completing certain college-related tasks, and can earn up to $4,000 a year in tuition discounts.

Sync seminars help resolve customer gripes

Officials at the Jack Demmer dealerships realized they needed to address the frustration of buyers struggling with the technology Ford has been packing into its dashboards. Seminars have been the answer.

Can a smell sell?

There's something in the air at Land Rover South Dade: A custom-made scent that sets an upscale mood for shoppers.

A dealership where women get special treatment

Dealer Paula Lohse and her team chose the "Women's Wednesday" program as a way to support women in the community. Many are the sole caretakers of their homes and children while their spouses and partners serve in the military.

Tailgate party helps dealer score points

By celebrating high school sports with an annual tailgate party, Mel Hambelton Ford shines a bright spotlight on student athletes, musicians and dancers -- and strengthens its ties with customers.

LAcarGuy's racing videos strike a chord

California dealer Mike Sullivan, the self-branded LAcarGuy, has headed to the track to promote his Porsche of South Bay store. He's racing in a Porsche Cayman GT4 Clubsport series and taking his customers along for the ride in his Weekend Warriors web video series.

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