Facebook updates ad features to convert mobile shoppers

Facebook has updated two of the platform's ad tools to better serve the auto industry in its quest to reach mobile shoppers.


Nissan's 'Star Wars' sequel

For the latest Star Wars tie-in, dealers had a challenge for Nissan's marketing brass: How could they spread the fervor across the Nissan lineup?

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VW names agency exec Zabel to head U.S. marketing

Volkswagen of America named a California advertising agency executive as vice president of marketing. Jim Zabel, managing director of Omni Advertising in Los Angeles and a former account manager for the Hyundai and Honda brands, will start Nov. 27.

COMMENTARY: Keith Crain
Marketing the self-driving car

Let's introduce something that no one wants, no one is willing to pay for and, on top of that, may not be perceived as being safe.

BMW launches U.S. ad agency review

The BMW creative account is officially up for grabs. The luxury auto brand has kicked off an agency review in the United States, a brand spokesman confirmed.

Mitsubishi to boost marketing spending

Mitsubishi is planning its biggest marketing campaign in a decade, one that will include the brand's biggest digital push ever and an emphasis on Hispanic consumers.

Aston Martin moves beyond sports cars to Miami real estate

Aston Martin is pushing into U.S. real estate for the first time in an effort to establish a broader luxury brand. The automaker is building a 66-story apartment tower in downtown Miami that will feature 391 condominiums with prices ranging from $600,000 to $50 million.

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