The brand plans to overhaul its product development strategy to boost its growing interest in an EV future.

The company that pioneered the Prius hybrid has drawn criticism for perceived foot-dragging on EVs. But Akio Toyoda wants it known that his company is pursuing carbon neutrality.

Japan's automakers are stoking R&D investment to meet mounting demand for a staggering array of technologies. Toyota by far outpaces the pack.

The Corolla Cross H2 Concept is just one of many advancements in hydrogen combustion that Toyota rolled out at Fuji Speedway. Toyota is about 40 percent of the way toward commercializing its hydrogen combustion technology, a top executive says.