The brand is banking on its awd off-road cred to set its new Solterra EV apart from Tesla and other rivals as it tiptoes into electric vehicles.
The brand plans to overhaul its product development strategy to boost its growing interest in an EV future.
A weakening yen has emerged as a windfall for the country's automakers, helping buoy results just when they need it most amid pinched production and derailed deliveries.
While GM and Hyundai reel from EV recalls, the Japanese automaker is pitching the safety and reliability of its own batteries as it joins the global EV battle with the bZ4X crossover.
The Toyota bZ4X will be superior to anything similar in Toyota's lineup in terms of torque, acceleration, rigidity, interior space, grip, safety and styling — but not sales potential.