Keeping the flow of new Toyotas and Lexuses coming to U.S. dealers amid dozens of simultaneous threats falls to two executives who manage it all the Toyota way.
Toyota and Lexus dealers, who have been getting by for months with some of the leanest inventories in history, will see that trickle of vehicles dry up further.
The global microchip shortage could be what finally ends the automaker's nine decades of dominance on its home turf.
The chip shortage grew out of a confluence of factors, from regulatory crackdown to increased EV production, and even a fire.
The industry is settling into the new year acknowledging that it's not out of the woods yet on chip shortage disruptions.
The year started off with a minor supply chain irritation that has now blown up into an industry crisis.