The automaker is betting that its cars will appeal to younger Japanese buyers who are also more open to trying South Korean imports, thanks to the local success of electronics brands and hip Korean culture.
The Toyota Land Cruiser is so big in Japan that Toyota Motor Corp. is telling customers the wait for delivery has stretched to four years.
Subaru of America said it will start taking $250 refundable reservations for its first EV, the 2023 Subaru Solterra, beginning at noon Tuesday.
A proposed U.S. electric vehicle tax credit that favors union-built vehicles is "discriminatory" and Mexico is analyzing a range of legal actions in response, including tariffs.
Honda's all-electric Prologue will leverage GM's Ultium platform and batteries and feature Honda's exterior and interior design.
"We're not trying to catch up" with domestic competitors, says Mike Sweers, the executive chief engineer for the automaker's trucks.
When it goes on sale this summer, the 2023 Solterra, Subaru's first electric vehicle, will start at $46,220 and top out at more than $53,000.
Automakers will show about 10 electric vehicles or concepts at the rebranded AutoMobility LA show.