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Toyota Prius faces uphill climb to reclaim relevance
August 08, 2022 12:00:01 AMThe Prius put Toyota on the map as green car hero No. 1 when the hybrid arrived in 1997. But with the fifth-generation redesign just around the corner, the Prius' hybrid drivetrain faces a test for relevance.
Why Subaru Solterra EV edges Toyota bZ4X twin in price
May 02, 2022 12:00:01 AMThe 2023 Toyota bZ4X will have a lower sticker price than the 2023 Subaru Solterra, but Subaru still has almost all of its $7,500 federal tax credits for customers to use.
Toyota upbeat on U.S. despite slide
August 07, 2022 07:00:01 AMToyota's positive assessment comes after the U.S. economy shrank for a second-straight quarter and as U.S. companies initiate such belt-tightening measures as precautionary job cuts.
Toyota, Subaru hot for small, affordable sports cars even as market for them shrinks
October 15, 2021 12:00:01 AMDoes it make sense these days to invest in a new generation of small, gasoline-powered, modestly priced sports cars? Absolutely, say Toyota and Subaru.
Toyota's Project ETA is answer to ‘Dude, where's my car?'
March 07, 2022 12:00:01 AMProject ETA is aimed at giving Toyota customers who order their vehicles a more precise view of where they are after they roll off the line.
Toyota lays out Lexus' EV future
December 17, 2021 01:57:03 PMThe luxury brand has been cast in a starring role in Toyota Motor's $70 billion investment. As part of the plan for Lexus dealers to serve customers and alleviate any range anxiety, gasoline-electric and plug-in hybrids will have a key role.