The troubled event will rebrand itself yet again in an attempt to breathe life, energy and attendance into Asia's onetime premier auto expo.
While GM and Hyundai reel from EV recalls, the Japanese automaker is pitching the safety and reliability of its own batteries as it joins the global EV battle with the bZ4X crossover.
Nissan's next-generation models will be featured in the brand's Super Bowl commercial.
Longtime comms exec Wendy Orthman is elevated into the new job at the Nissan luxury brand.
Mitsubishi and its dealers believe the soon-to-launch Outlander PHEV will lift the brand out of its bargain-basement perception.
Only about 10 new vehicles are slated to be unveiled, fewer than half the usual number of journalists are registered to attend and many major automakers are skipping it altogether.