Lexus' only battery electric offering, the UX 300e, chipped in just 5,800 units, a long way from its target of 1 million EVs a year in 2030.

The luxury brand has been cast in a starring role in Toyota Motor's $70 billion investment. As part of the plan for Lexus dealers to serve customers and alleviate any range anxiety, gasoline-electric and plug-in hybrids will have a key role.