Instead of joining other public retailers making splashy deals here, the retailer's head is looking across the Pacific.
The automaker is investigating new Nismo crossover and pickup offerings for the U.S. market.
Envision AESC was one of the industry's first EV battery producers. Now it's committing $2 billion to boost its U.S. market presence.
The brand is banking on its awd off-road cred to set its new Solterra EV apart from Tesla and other rivals as it tiptoes into electric vehicles.
Toyota executives say it was a slam dunk to leverage the venerable Corolla nameplate in fielding its first subcompact crossover.
The 2023 Toyota bZ4X will have a lower sticker price than the 2023 Subaru Solterra, but Subaru still has almost all of its $7,500 federal tax credits for customers to use.
The Drive Pilot system, which lets drivers engage in other activities such as watching a film or sending e-mails, won limited certification in Germany last year.
Automakers and battery companies are spending unprecedented sums of money as they build out North America's EV supply chain.
Does it make sense these days to invest in a new generation of small, gasoline-powered, modestly priced sports cars? Absolutely, say Toyota and Subaru.