Nissan COO Ashwani Gupta says it is better to limit orders to what can be delivered in a timely manner rather than to potentially aggravate Ariya customers by making them wait too long.

Instead of joining other public retailers making splashy deals here, the retailer's head is looking across the Pacific.

Project ETA is aimed at giving Toyota customers who order their vehicles a more precise view of where they are after they roll off the line.