The new Crown's styling reflects market trends heavily favoring utility vehicles over sedans.
The crossover, on sale in U.S. and globally in mid-2022, will kick off a wave of seven bZ-badged EVs planned by 2025.
The Solterra, Subaru's first global EV, offers the brand's trademark all-wheel-drive setup. But on the outside, it shares a lot with Toyota.
Toyota is expected to begin selling a Crown sedan in the U.S. this year, replacing the Avalon, and will bring a hybridized SUV to the U.S. under the nameplate in 2023 to replace the Land Cruiser.
The RZ will have an all-wheel-drive system that can switch between front, rear wheel drive or all-wheel-drive to improve cornering and road holding.
Toyota's new EV will be slightly bigger than its compact Corolla, the world's best-selling car of all time. One source told Reuters that the vehicle is like a "Corolla with bigger back-seat section."
Toyota says it will only sell 7,000 of the Japan-built bZ4X crossover EVs in the U.S. by the end of the 2022 calendar year, with pricing starting at $43,215 and a range of up to 252 miles, depending on configuration.
Lexus' new high-tech yoke steer-by-wire system will be optioned in the upcoming RZ all-electric crossover and offered to U.S. drivers.