The automaker is betting that its cars will appeal to younger Japanese buyers who are also more open to trying South Korean imports, thanks to the local success of electronics brands and hip Korean culture.
Kelly said coming home after his three-year legal odyssey in Japan was “like Dorothy in the Wizard of Oz,” as he choked up with emotion during a press conference from Nashville. “There’s no place like home,” he said.
The Hiroshima-based automaker plans to introduce the CX-60 in Europe and Japan. It will be the lead-off model for a line of four crossovers built on a newly developed architecture for large vehicles that can accommodated inline 6-cylinder engines and rear-wheel drive setups.