To crack the code of building low-cost electric vehicles, Japan's automakers intend to leverage their skills at tried-and-true lean manufacturing and kaizen.
Japan's automakers are stoking R&D investment to meet mounting demand for a staggering array of technologies. Toyota by far outpaces the pack.
The Japan Automobile Manufacturers Association says traditional automakers expect new entrants from other industries and that the Sony represents Japan’s turn at floating a hopeful new industry player.
The 50-50 company will be established this year with the goal of starting EV sales and providing mobility services in 2025. The deal is still subject to regulatory approval.