Japan's top automaker believes technological breakthroughs, such as hydrogen engines, can give internal combustion a new lease on life — saving jobs as well as the environment.
Subaru aims to stoke demand by making the next Crosstrek more of a driver's vehicle. Ride comfort, body rigidity, braking, steering and noise reduction all see upgrades.
Subaru's outlay shows the all-wheel drive specialist is finally turning its focus to full-electric vehicles after introducing its first serious contender, the Solterra crossover, only this year.
Japan's automakers are stoking R&D investment to meet mounting demand for a staggering array of technologies. Toyota by far outpaces the pack.
The Solterra, Subaru's first global EV, offers the brand's trademark all-wheel-drive setup. But on the outside, it shares a lot with Toyota.
The brand is banking on its awd off-road cred to set its new Solterra EV apart from Tesla and other rivals as it tiptoes into electric vehicles.
Subaru's output fell 20 percent to 207,000 in the quarter, while deliveries plummeted 35 percent to 173,000 in the same period.
The technology will build upon Subaru’s stereo camera system and use artificial intelligence to improve computer recognition in hard-to-see situations, such as when road lane markers are covered in snow.