DETROIT — Cadillac will make its performance lineup accessible to more consumers in an effort to differentiate itself in a dwindling market for smaller luxury sedans.
The General Motors brand said it will offer two V-Series versions of the 2020 CT4 and CT5 sedans — one directed to the everyday driver who wants some performance and one that's a more traditional, track-capable model. The strategy marks a change in direction for Cadillac, which has never offered more than one V-Series variant on any nameplate in the subbrand's 15-year history.
"There was, frankly, some people who were intimidated by the cars," GM President Mark Reuss said after unveiling the cars last week. "When we did a V series, they were hammers. … There's some intimidation there."