Volkswagen sales in the U.S. rose 11 percent in the fourth quarter to 94,330, thanks to the addition of the Atlas Cross Sport crossover and a fivefold surge in sales of the aging Passat sedan.
For the year, the German mass-market brand's deliveries fell 10 percent to 325,784, even with three nameplates — the Arteon, Atlas CC and Passat — that gained volume year over year, despite the pandemic. The addition of the derivative two-row Atlas Cross Sport this year meant that total Atlas sales for both models rose 7.2 percent in 2020. Sales of the three-row Atlas finished down 6.6 percent in the fourth quarter and 28 percent for the year.
Meanwhile, Audi sales fell 4.8 percent in the fourth quarter to 62,517, despite solid double-digit gains from four of its five crossovers. For the year, Audi's U.S. deliveries fell 17 percent to 186,620.
The Q3, Q5 and Q8 crossovers all gained between 11 and 15 percent in the quarter, while sales of the three-row Q7 crossover declined 15 percent. The E-tron and Q3 crossovers and the R8 supercar were the only previously available Audi models to post sales gains in 2020.
Brands (Q4): Volkswagen up 11%; Audi down 4.8%.
Notable nameplates: VW Tiguan, up 1.9%; Atlas, down 6.6%; Atlas Cross Sport, 11,079 sales; Jetta, down 2.1%; Passat, up 488%; Audi Q5, up 15%; Q7, down 15%; A5, down 16%; E-tron, down 42%.
Incentives (including Porsche): $4,422 per vehicle, up 10% from a year earlier, TrueCar says.
Average transaction price (including Porsche): $43,698, up 5.6% from a year earlier, according to TrueCar.
Quote: "I think if you look at the year, I think, honestly Volkswagen navigated extremely well as a brand," said Scott Keogh, CEO of Volkswagen Group of America. "The good news on that front is we gained share in nearly every segment that we compete in."
Did you know? In 2020, 58 percent of VW's sales in the U.S. were crossovers, compared with just 15 percent four years earlier, when its lineup was still dominated by sedans and hatchbacks. Audi's two electric vehicles, the E-tron and E-tron Sportback, combined for 7,202 sales in 2020.