A slight increase in the Volkswagen brand’s U.S. crossover sales weren’t enough to overcome a 25 percent drop in car deliveries, as total volume fell 13 percent in December.
The large Atlas crossover carried the brand’s light-truck sales to a 0.1 percent gain, as it rose 10 percent to 7,400 units, the company said in a press release. The compact Tiguan crossover didn’t fare as well, declining 7.2 percent.
VW’s top-selling model, the Jetta compact sedan, fell 20 percent to 8,164 sales in the month. The Golf, in contrast to its performance this year, rose 10 percent.
In 2019, VW’s annual light-truck sales topped those of its cars for the first time, by a margin of nearly 20,000. The brand’s sales rose 2.6 percent for the year, as the Atlas, Tiguan and the Jetta all posted double-digit gains. Sales of the Beetle rose 19 percent as VW winds down sales of the discontinued car.
Audi’s U.S. sales in December rose 14 percent, largely on jumps in sales of the Q3 compact and Q8 midsize crossovers. The lower-volume A3, A4 and A5 cars posted double-digit gains in the month, as well. The luxury brand’s top-selling model, the Q5 midsize crossover, fell 23 percent to 6,268.
For the year, Audi’s sales rose 0.4 percent to 224,111, with the Q8 plus the A6, A7 and A8 sedans carrying the brand to a gain.
Brands: Volkswagen, down 13%; Audi, up 14%
Notable nameplates: Volkswagen Atlas, up 10%; Tiguan, down 7.2%; Jetta, down 20%; Audi Q5, down 23%; Q3, up 593%; A4, up 14%; A6, down 30%.
VW Group U.S. market share: 3.8% in 2019 v. 3.7% in 2018
Incentives: $4,523 per vehicle, up 11% from a year earlier, ALG says.
Average transaction price: $42,622, up 1.3% from a year earlier, according to ALG.
Did you know? Volkswagen's two crossovers, the Tiguan and Atlas, represented 53 percent of the brand's U.S. sales in 2019. Five years earlier, crossovers represented just 8.7 percent of Volkswagen's U.S. sales.