Volkswagen and Audi sales tumbled broadly in the first quarter thanks to the COVID-19 pandemic. The two German brands stopped reporting their monthly sales this year in favor of quarterly sales reports. However, Volkswagen noted its sales dropped 42 percent in March, and Audi 52 percent last month as the pandemic hit.
Brands: Volkswagen, down 13%; Audi, down 14%
Notable nameplates: Volkswagen Tiguan, down 17%; Atlas, down 11%; Atlas Cross Sport (new), 1,129 vehicles; Jetta, down 7.3%; Audi Q5, down 35%; Q7, down 12%; A6, down 53%; A4, down 32%
Incentives (including Porsche): $4,007 per vehicle, up 9% from a year earlier, ALG says.
Average transaction price (including Porsche): $43,171, down 4.8% from a year earlier, according to ALG.
Quote: "Our performance through February was outstanding and reinforced our confidence in our strategy. The focus now is on establishing as much stability as possible for our customers, employees and our dealer partners during the crisis," said Duncan Movassaghi, head of sales and marketing for Volkswagen of America.
Did you know? Audi's year-over-year sales drop percentage would have been much worse had it not been for the 1,296% increase in sales of the Q3, from just 398 during the first three months of 2019 to 5,556 this year.