Toyota and Lexus sales cratered in March, dropping 37 percent and pushing the Japanese automaker's sales down 8.8 percent for the quarter. No vehicle in either brand's lineup finished the month up, as many dealers remain closed to stop the spread of the coronavirus.
Toyota Motor North America switched to quarterly reports this year but continues to provide monthly totals to Automotive News.
Brands: Toyota, down 35% in March, down 7.9% in Q1. Lexus, down 47% in March, down 16% in Q1.
Notable nameplates (March): Toyota Tacoma, down 30%; Tundra, down 33%; RAV4, down 25%; Camry, down 31%; Lexus RX, down 11%; NX, down 44%; ES, down 42%.
Incentives in Q1: $2,527 per vehicle, up 9.7% from a year earlier, ALG says.
Average transaction price in Q1: $32,959, up 1.5% from a year earlier, according to ALG.
Did you know? Because of the steep falloff in sales in March, the RAV4, which had been on a blistering pace, is now the only Toyota or Lexus nameplate that stayed positive in the first quarter compared with the same period of 2019. The Toyota Supra has not yet been on the market a full year.