Toyota Motor North America sales fell 5.2 percent in February as falling sales of the Toyota Camry, Prius and RAV4 — all former or current giants in their segments — dragged down the main brand while sales at the Lexus luxury brand rose.
Brands: Toyota down 6.3%; Lexus up 4.4%
Notable nameplates: Toyota Corolla, up 16%; Camry, down 21%; RAV4, down 13%; Tacoma, up 10%; Lexus ES, up 24%; IS, down 27%; RX, down 2.5%; NX, down 2.4%.
Incentives: $2,464 per vehicle, up 0.4% from a year earlier, ALG says.
Average transaction price: $32,536, up 1.6% from a year earlier, according to ALG.
Did you know? Lexus utility sales were up 7 percent in February thanks to the addition of the UX. Tacoma sales grew for the 16th consecutive month, while the Toyota Highlander recorded its best-ever sales total for the month of February.
