Subaru sold 144,384 Crosstreks in 2018 in the U.S., a 31 percent gain from 2017’s total. The nameplate accounted for 18.6 percent of the subcompact crossover segment, according to the Automotive News Data Center, outselling its closest rival, the Jeep Renegade, by 47,322 vehicles.
The current Crosstrek was redesigned for the 2018 model year.
Walters said the Crosstrek attracts different customers than do the Forester or Outback. “It’s the right size. It’s a good price point.”
Although Subaru set a sales record, it’s worth noting that the Crosstrek was the only nameplate to post a sales increase for the year.
Subaru will be lifted in 2019 by a full year of sales for the redesigned Forester, as well as by redesigns arriving this year of two nameplates at the end of their product cycles: the Legacy midsize sedan and the Outback midsize crossover.
“We have quite a bit of flexibility in terms of the mix of cars that we can produce at our production facility in Indiana, as well as what is built back in Japan,” Walters said. “We’re fortunate that we can pick where we want to go to battle and as we have this very attractive new product, we can push that more."