Subaru of America posted a slight U.S. sales gain in January, which was good enough to set a new sales record for the month.
The automaker is fresh off its 11th consecutive year of record U.S. sales. Subaru is aiming for U.S. sales of 725,000 units in 2020, which would be an increase of 3.6 percent over 2019's 700,117 sales.
The Subaru Outback midsize crossover and Ascent large crossover both posted sales gains in January, while the Forester compact crossover and Crosstrek subcompact crossover both posted slight declines.
Notable nameplates: Outback, up 4%; Forester, down 0.8%; Crosstrek, down 1.3%; Ascent, up 13%; Legacy, up 2.8%; Impreza, down 4.9%; WRX/WRX STI, down 20%; BRZ, down 57%
Incentives: $1,017 per vehicle, down 4.5% from a year earlier, ALG says
Average transaction price: $29,912, up 2.3% from a year earlier, according to ALG
Quote: "As the marketplace becomes increasingly competitive, we welcome the opportunity to deliver vehicles that go above and beyond the ordinary and bring continued sales growth," said Jeff Walters, senior vice president of sales.
Did you know? January marked the second month in a row that the Legacy midsize sedan posted a sales gain. The Legacy was redesigned for the 2020 model year.